Archive for the ‘Uncategorized’ Category

The Corporate Blogging Alphabet

Wednesday, February 8th, 2012

Corporate Blogging Alphabet – What Is It?

I built this alphabet to showcase what I think are the benefits and best practices of corporate blogging. Not all of these entries will apply to every individual blogging scenario, but they all apply to corporate blogging in general. So here you have them, corporate blogging benefits and best practices … from A to Z.

Accountable

Accountability applies to corporate blogging in two primary ways. With single-author blogs (such as CEO blogs), the author can inspire trust among readers by “owning” his or her commentary. But companies also assume a certain level of accountability for all blogs under their umbrella, regardless of disclosures to to the contrary. So blogging accountability must be carefully considered at both the individual and corporate level.

Believable

Used properly, a corporate blog or CEO blog can make a company more believable. And in the low-trust, post-Enron world of corporate skepticism, a little believability goes a long way. Use your blog to tell an honest story in a passionate way.

Candid

A common mistake in corporate blogging is when organizations use the blog as “website, part two,” shoveling press releases and other corporate literature onto the blog. To achieve the believability mentioned above, a corporate blog must take on the candid, heartfelt voice of the author. Sure, it takes courage to do this (and probably a set of corporate blogging guidelines), but your readers will reward you by becoming advocates.

Direct

Corporate blogs are direct. You write your message, click the “Publish” button, and your words are directly viewable across the Internet. This removes intermediaries from the corporate communication chain. There are no journalists or editors to put their own spin on things. The message goes from the author directly to the audience. Never again will your message be diluted or mis-aligned (unless you do that yourself).

Enthusiastic

In my opinion, only enthusiastic bloggers should be allowed to represent the company. Half-hearted commentary stands out like a purple elephant in the corporate blogosphere. This kind of commentary does more harm than good, whether it comes from the CEO, the communications chief, or Joe Employee. Enthusiasm comes across in blog posts — and it’s contagious.

Flexible

One of the great things about blogs is the versatility with which they can be used. A corporate blog, for example, can be used internally or externally. It can be a news channel, a customer-feedback forum, an educational tool, or a combination of these things.

Google-friendly

And Yahoo-friendly, and MSN-friendly, etc. A corporate blog can help you increase your search engine visibility in a number of ways. For one thing, a blog gives you an easy way to expand your website with new content. If you blog daily for a year, you’ve got 365 new pages of topical content (and 365 new items for people to find through search engines). Blogs are also more “social” than websites, so in time a well-written blog will acquire links from other blogs. This kind of link popularity does wonders for your search engine ranking.

Happening

Nine times out of ten, a corporate blog is more “happening” than its website counterpart. Blogs are easier to update than a regular website. And when you update a blog often with quality content, it becomes an active resource that people are more inclined to revisit.

Informative

When you keep your customers well informed on new products, services or “behind the scenes” company happenings, you increase the likelihood of future business from those customers. Corporate blogging is a simple but effective way to keep people informed.

Jargon-free

Generally, corporate blogs are not the place for corporate speak. At least, not a customer-facing corporate blog. Save that language for your annual report. Business blogs evolved from online diaries, single-author sources of information and insight. Much of this plain-speak expectation carries over to corporate blogs, so the potential power of blogging for business purposes lies within the blog’s frankness, not its jargon.

Knowledgeable

Use your corporate blog to show readers how knowledgeable you are on your subject. When your readers see how much information you have to share on a subject, they’ll recommend your blog to others who are interested in the subject. These are the kinds of readers you want. Just remember, some of your readers will know as much about the subject as you do. So check your facts before posting.

Limitless

Corporate blogs can be configured in endless ways to serve endless roles. They can stand alone, be part of a website, or be part of a larger network of blogs. Because the technical aspects of a corporate blog are limitless, so too are the uses for the blog.

Manageable

Blogs reduce the technical side of web publishing to such a degree that anyone can blog, regardless of their web experience. Blogs are so manageable, in fact, that even a large web presence built on blogging technology can be managed by a single individual. In this way, blogs are only an initial burden on the IT department. Once a blog is setup, it can be managed by the author alone.

Non-invasive

Corporate blogs “pull” readers to the message, rather than “push” the message to the reader. People can sign up for a blog in total privacy, simply by pulling the blog’s RSS feed into their feed reader. In this way, corporate blogs are non-invasive for readers. The readers come to the blog — the blog is not thrust upon them, like other forms of corporate communication. As long as blogs adhere to this non-invasive, respectful approach, they will be held in higher esteem than other communication channels like email.

Operational

Corporate blogs are more than simple communications tools. With their versatility and ease of use, a corporate blog can server operational roles. This might include internal collaboration (like an intranet) or outward instruction (like an interactive Q&A forum). Blogs can be an active part of your organization’s daily operations.

Purposeful

The key to a good blogging experience is to have a purpose. Sure, you can plunge right into corporate blogging and figure out your purpose as you go. That’s part of the appeal. But your blog will be more effective (and easier to produce) if you have a blogging plan and purpose. Maybe your blogging purpose is to educate readers on what goes on behind the scenes at your company. Maybe you want to increase your visibility on the Web. Or maybe the CEO wants to share his ideas on the business to foster interaction. Fill in the blanks as needed, just be sure you have a purpose behind your blogging efforts.

Qualitative and Quantitative

When corporate blogging is done well, it has both a quantitative and qualitative affect. Because blogs are easy to publish, they help you increase the quantity of content on your website. This increases your blog’s value to readers, as well as its visibility to search engines. If the content is also useful and informative to your key audience, the blog adds quality. A well-managed corporate blog can enhance your web presence by adding both quantity and quality.

Reusable

Blog content can be reused for a variety of purposes. For example, if you expand on a blog post (or compile several blog posts), you can create articles that you can syndicate online. This will help you grow your web presence and even more. This is one of the strategies I teach through my blogging guide mentioned at the end of this article. Another example of reusing blog content — Seth Godin’s book Small Is the New Big is simply a compilation of his blog posts over the last few years.

Straightforward

Okay, so this is somewhat repetitive of ‘C’ for candid. But it’s worth repeating. The most popular of the corporate and CEO blogs reached their level of popularity by being straightforward. And here, I’m referring to both the design and the content of the corporate blog. Blogs that are “overly designed” don’t really look like blogs at all. They look like corporate websites, which (I believe) takes away some of their candidness and authenticity. The same is true of blog content. Blog postings that are straightforward and candid will generate more trust, interaction and “buzz” among the blog’s readers than thinly-veiled corporate speak.

Thoughtful

The best corporate blogs are thoughtful. I don’t mean thoughtful in the sense of “kind,” although kindness goes a long way on the Web. I mean thoughtful as in “full of thought.” Blogs with a lot of “fluff” don’t fare well in the corporate blogosphere. So be sure you put some thought into your blog’s content.

Usable

Your corporate blog should be easy to navigate and read. In fact, any blog should be easy to use, or any website for that matter. Web readers and researches are skilled at hopping from site to site. They don’t need much of a reason to bail out on you, and they’ll do just that if your blog is hard to navigate. Review a list of the most widely read blogs on the Internet, and you’ll find they have something in common — they all have simple designs with high levels of usability.

Voluntary

You should blog because you want to, not because you think you have to. If you start a corporate blog just because people say you should, it will lack the heartfelt enthusiasm that’s a hallmark of great blogs. (See ‘E’ for enthusiasm above.)

Wise

Your corporate blog is the ideal place to share your wisdom about your industry. This will help you position yourself as an authority in your field, and will also help foster the trust that’s mentioned under the letter ‘T’ above. Show people what you know about your industry, but do it in a conversational way. A “tip of the day” series is a prime example of this. It’s a great way to share your wisdom, and it’s the kind of thing others will link to if it’s full of useful content or advice.

Xstensible

Okay, so I cheated with this letter. But blogs are certainly extensible (and you try to come up with a good adjective starting with ‘X’). Corporate blogs, business blogs, CEO blogs — any blog — can grow as the company grows. You can add additional authors, additional sections, whatever you need. And it doesn’t require and act of the I.T. gods to get it done. By design, blogging programs are meant to be extensible.

Yours

If you ask me, anonymous blogs are not blogs at all … just plain old websites. A corporate blog can have one author or several authors, but it should be somebody’s blog. It should be yours, or his and hers, or all of yours. Somebody needs to own it. Otherwise, nobody will trust what it has to say.

Zippy

The definition of zippy is “lively and full of energy.” These are great traits for a corporate blogs. Some people equate the word “corporate” with “dull.” Show them otherwise. Inject your personality. Show them the passion you have for your industry. That’s the only thing that will keep them coming back.

* You may republish this article online if you retain the author’s byline and the active hyperlinks below.

Brandon Cornett is the publisher of CEO Blog Watch and the author of a new blogging guide. Download your copy of the blogging guide by visiting http://www.ceoblogwatch.com

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Becoming a Fashion Designer

Saturday, February 4th, 2012

It seems like everyone is jumping on the designer bandwagon these days. And why not? The fashion industry is sexy – fashion shows, parties, celebrities, recognition, and even fame go along with a career in fashion.

Now herein lies the question: do you go to design school or go straight to starting a business? Not all fashion designers go the traditional route to design school, instead drawing on an entrepreneurial spirit, some “designers” turn their head for business into a thriving fashion enterprise.

Ralph Lauren is an example of a fashion designer who bypassed the sewing machine and headed straight for the marketplace. Which path you take depends on your personal motivation. If you love sewing and pattern making, the traditional route is going to bring the most satisfaction. If you love the fashion world but don’t have the patience for needle and thread, a career in the fast-paced and exciting fashion biz is still possible … read on.

So you want to go out on your own, what’s first?

You’ve always admired fashion designers and their ability to design trendy, unique and wearable fashions season after season, as if by magic. But it’s not magic; it’s a business. And to succeed in business, nobody is an island (meaning that everyone needs a little help to accomplish his or her dreams). And it’s not all glitz and glamour. Being a fashion designer means you have to actually run a business.

Before you print up those business cards, ask yourself if you’re prepared to roll up your sleeves and tackle the not-so fun aspects of fashion.

At first, running a fashion business could mean fulfilling orders yourself (i.e., packing boxes until the wee hours of the morning), steaming clothes repeatedly during fashion shows, and bookkeeping. You could spend only a small percentage of your time actually designing; instead you’re networking, schmoozing and negotiating with suppliers and vendors.

If you’re planning to take the direct-to-consumer path, you’ll have to create a website and maintain it (and most likely have to pay someone to handle these tasks), get a merchant account to process credit card transactions and manage charge back cycles. If you’re not interested in learning what these things mean, then you may decide to work for a large fashion house to learn the ropes.

But if you have the endurance and enough friends with skills or services you can trade for, you could go out on your own and succeed. Today is the age of entrepreneurship, why shouldn’t you get a piece of the pie?



The fashion biz: a reality check

Exciting industries are rife with competition-some that will fade away and others that will give you a run for your money. You have to compete against the big names out there and trendy emerging designers fresh out of the best design schools or veterans of big fashion houses-not to mention all the celebrities popping up with their own labels.

Running your own fashion biz may require you to reach out to suppliers and potential customers all over the world, which means you better be organized. Are you prepared to coordinate the procurement of raw materials like fabric, trim and hardware, so that your manufacturer gets what they need at the right time to deliver a finished product on deadline?

Think of yourself as a business person first and a fashion designer second. If your fashion business fails, you’re the one that suffers. Always keep the business aspect in the forefront of your mind. Some people find this prospect exhilarating, while others can’t think of anything more horrifying. Still interested in starting your own fashion business?

I’m not a designer, can I still work in the fashion industry?

Yes … and no. If you have the design vision, you can pay people to take your idea and turn it into a tangible pattern or design. This is sort of like what a creative director does. If this fits your situation, then you’d better have the business chops to get your business off the ground and you’d better have a solid Core Value Proposition.

What this means is that you must have a strong business proposal and offer a product that’s valuable and in demand. That doesn’t mean you have to sell high-end couture clothing to rich people. Clothiers H&M and Zara focus on fast ready-to-wear fashion at affordable pricepoints.

There is more than one path to becoming a fashion designer. You can learn to sew and go to design school to learn the ins-and-outs of the business. But not everyone learns to draw patterns and stitch together garments. The keys to succeeding in the fashion business are creativity, a good business sense and determination.

Stay tuned for more advice on becoming a fashion designer.

A. Covington is a fashion writer with a sharp eye for men’s designer fashion. Her men’s fashion blog covers the essentials on how to dress well, from pocket squares and designer cufflinks, to work attire for men. Amy maintains three blogs for Belisi Fashions, a luxury accessories brand based in Palm Beach.

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Kid Movie Party Theme

Saturday, February 4th, 2012

Lights! Camera! Action!

Now with our exclusive movie party theme, your birthday child can star in their own movie!

That’s right, with fun kid birthday parties one-of-a-kind movie making adventure, you can turn your child’s birthday party into a movie making party they’ll never forget.

Imagine how excited your birthday child will be when they get to tell all their party guests that everyone is going to be in a movie… Wow! This is going to be super fun.

The Great Birthday Treasure Hunt” is an original 3 minute mini-movie script exclusively from Fun Kid Birthday Parties and it’s yours absolutely FREE.

And when you order your free movie script we’ll even send you our easy to follow tips on how to put together this super fun one-of-a-kind movie party theme that everyone will love… And you’ll have a great time too!

Movie Party Theme

Everyone has dreamed of starring in a movie… And now your birthday child can star in “The Great Birthday Treasure Hunt” a fun 3 minute movie production.

Movie Party Invitations

Make your invitations into a “Movie Star Contract.” You might write something like this:

Movie Star Contract

“You’re so talented and glamorous that (your family name) Productions would like for you to sign this fun contract to appear in our latest blockbuster movie production titled “The Great Birthday Treasure Hunt.”

We’re celebrating (first and last name of birthday child)’s birthday on (day and date of the party) at our (your family name) Productions movie studios from (start time and end time of your party).

(First and last name of birthday child) will be starring in our movie adventure and wants you to be one of the movie’s co-stars.

“The Great Birthday Treasure Hunt” will be filmed on location in and around our movie studio.

Our movie party theme will include time for autographs, movie games and activities, movie screenings and our studio commissary will be providing delicious movie production treats for our entire cast.

Please sign this Movie Star Contract and call your agent (name of agent to ask for) at (telephone number) to RSVP for your movie star roll in our original movie production.”

The (family name) Productions movie studio is located at (address).

Come dressed as your favorite movie character. (or you can have everyone show up in whatever costume you’d like, western, The Incredibles, Princess, fashion, or whatever theme you want).

Movie Party Theme Decorations

Your decorations can include a director’s chair, a megaphone, scene slate, light cut outs, camera cut outs, studio signs like “Hot Set”. “Birthday Movie Set”, “Hollywood Studio”. .

Movie Party Theme Games And Activities

You can make your movie production your entire party or you can set up some movie related activities and games.

Movie Party Theme, Screen Your Dailies

After you shoot the scenes for your movie, “The Great Birthday Treasure Hunt”, you can screen the raw unedited footage. Your guest will love seeing everything, including all the fun out-takes and bloopers.

Movie Party Theme, Snacks And Refreshments

Movie sets always have lots of snack food nearby for all the actors and crew… Favorites include M & M candies, Gummy Bears, nuts, fruit slices, veggie slices, chips and dips and any other finger snacks your birthday child might like.

Have fun and put a sign on your table that reads “Studio Commissary”.

Kid Movie Party World Premiere

One of the fun things about shooting a movie as a special birthday party is that you can have a second party as well. We’ve done this and everyone loved it!

Once your movie is edited, you’ll want to have your movies “World Premiere.”

Print out some movie ticket invitations, roll out a red carpet, invite the “paparazzi” (photographers) to snap pictures and video as your stars arrive.

Have some popcorn, screen your movie!

Follow your movie’s world premiere with an Academy Awards style party. Hand out awards (special best actor certificates) to all your actors! And let everyone make an acceptance speech. This is a lot of fun. This will be a movie premiere that everyone will remember!

To get you started on this unique, one-of-a-kind movie making adventure, Fun Kid Birthday Parties will send you a copy of our 3 minute movie script, “The Great Birthday Treasure Hunt” absolutely free. And we’ll include our easy to follow tips on how to put together this fun movie production for your birthday child.

To get your free kids movie party script visit us at Fun-Kid-Birthday-Parties.com and fill out the easy form at the bottom of the page.

Mike Dougherty is a movie and television writer, producer, director, video editor and regional Emmy award winning videographer. Most recently as a Hollywood screenwriter “the Long Ride Home” a western movie starring Randy Travis is based on Mike Dougherty’s short script. To get your free kids movie script, visit http://fun-kid-birthday-parties.com/kid-movie-party-theme.html right now

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Own Your Dream Sports Car at an Affordable Price

Friday, February 3rd, 2012

Want to take a race with wind! Not a bad idea at all; only you need to have the right sports car to give you company. Cars are the most passionate possessions in the boy’s toy’s list especially when it comes to throwing challenge to the wind. So how do you find your dream sports car that gives you the height of joy at the top speed, yet comes for an affordable price? Well, here are a few useful tips to find out your sports car without burning a hole in your pocket.

Begin with the used cars

The most practical way of buying your car for most affordable price is to go for a used sports car. You can look for the classic sports cars like Fiat or Triumph, which can be restored back to their old glory for little price. These pre owned cars will help you to save on your sports car budget without cutting down on your adrenaline rush at the time of wild driving of a sports car. Owning and driving sports car become really enjoyable when you know where to find the most lucrative deals. There are two surefire ways of finding your dream sports car at an affordable price.

Online auction

Ask around and most of the auto enthusiasts will let you know that the best place for finding your dream sports car is the internet auto auctions. If you really want to strike it big, then take a virtual journey through the online auction of eBay Motors— the largest online auction in the world. The vast range of comparison that you can experience here is really amazing. But the best thing about eBay Motors is: you can strike gold here by taking the advantage of some real good bargains.

However you should take notice of some important areas like shipment and model number before entering into any sort of commitment.

Deals through friendly car mechanic

One way of grabbing a great bargain is forging a rapport with your local car mechanic. He is the best person to supply you with valuable information about fabulous deals at an unbelievable bargain. Informing beforehand your mechanic about the sports car you are looking for will definitely help you to come across the sports car of your dream. The mechanic is a person to rely on so far as buying a used car is concerned because the mechanic has worked on the car and he knows the exact condition of the car.

Sometimes the car owners fail to foot the bill of the car repairing and in that case the mechanic gets back his money by putting the car for sale. This situation can offer you a particularly lucrative deal as it allows for great bargains.

In case you do not happen to find the sports car of your dream in pre owned market, keep an eye on the advertisements put up by the car dealers; sometimes car dealers offer big rebates and huge discounts that make for a really lucrative deal. Grab these offers to become the proud owner of a brand new sports car that won’t make you break the bank.

***You may use this article on your website as long as the two URLs are hyperlinked.

Tania Penwell provides information on sports cars and other car topics for Auto Savvy – featuring auto news, car shopping tips, and information.

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Online Auto Repair

Sunday, January 29th, 2012

The Internet is a powerful tool to access information on any subject area, and one can find an incredible amount of car care information with a click of a button. Furthermore, with the help of a regular web search one can also find network links to information about automotive repair, vehicle maintenance, automotive diagnostic data and labor estimates. There are also a lot of good online auto repair web sites with individual articles that can answer your questions on all sorts of auto repair and car maintenance topics, such as how to change your oil, the best way to bleed brakes, why a car might stall or be hard to start, what color your radiator fluid should be, or even how to drive a stick shift.

Some websites also provide users with platforms like blogs, chat lines and discussion areas where a person can share his knowledge related to auto repair, like experience changing ball joints, replacing an automatic transmission, or diagnosing the causes for a bearing failure. Many websites offer external links associated with auto repair, like installing a replacement ignition system, upgrading an exhaust system, or making auto body repairs.

Most of these websites offer general advice and one can download manuals on self-repairing small technical snags in automotive parts free of cost. However, some websites are subscription-based and offer detailed advice by expert technicians for a nominal charge. A user can access websites like Jonko Auto Repair Online, TrustMyMechanic.com, AceAutomative, RepairManual.com, Motorcyclebooks.com etc. to get updated information on the auto repair industry, the prevailing rates for getting their car repaired and other information on auto maintenance.

Therefore, the next time you have a technical snag in your automobile, before visiting the repair shop, log on to various auto repair websites and gather information on the problem. This would not only make you aware of the problem at hand, but would also prevent you from getting cheated by your technician.

Auto Repair provides detailed information on Auto Repair, Auto Glass Repair, Online Auto Repair, Auto Body Repair and more. Auto Repair is affiliated with Discount Auto Parts.

Article Source:
http://EzineArticles.com/?expert=Ken_Marlborough

Seven Common Marketing Problems Solved by Marketing Operations

Tuesday, January 24th, 2012

Corporate marketing groups – especially bandwidth-challenged small-to-mid-sized departments – can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking may be fatal.

Without great marketing, companies won’t flourish, especially those in highly

competitive markets. Yet the chaotic nature of emerging or dynamic growth

companies and the tendency to place the marketing burden on too few individuals is

a setup for failure. Promising companies may be left in the dust, or at least

handicapped at the starting gate.

Marketing Operations is emerging as an important discipline for improving

performance and measuring ROI in admired technology companies (like Intel, IBM

and Amazon) who have refined and fine-tuned their marketing organization with an

operational focus. Given the demands that these organizations face today, an

innovative approach is central to solving critical issues like results measurement,

bandwidth constraints and creativity limitations, and building value-added

outsourced supplier relationships and effectively managing budget. Many of the

best practices, efficient processes and systems approach from large company

Marketing Operations can and should be applied by emerging companies that are

serious about their marketing investment. Here’s why:

PROBLEM #1

Ill-defined metrics

Today, more than ever, corporate marketing departments need to justify their

existence. The need to measure results is unavoidable. However, the instincts and

skills that make an outbound marketing practitioner great-action-orientation,

verbal and written acuity, persuasiveness, the ability to build strong relationships-

often don’t translate into an ability or willingness to scientifically and objectively

evaluate success. Add in broken systems and the organization’s unwillingness to

pay for marketing evaluation, and it’s no surprise that many marketing departments

are unable to define meaningful success metrics.

SOLUTION

Marketing Operations ensures that the right processes are in place to establish

meaningful metrics at the front-end of marketing process, enabling the

measurement of success at key intervals, and as each program concludes.

PROBLEM #2

Slammed resources

The prevailing attitude of “doing more with less” can leave key people discouraged,

overwhelmed, near burnout, and eventually, circulating their

resumes. The consequences for organizations are costly mistakes, high turnover,

and collapsed programs when key people leave, and missed opportunities to

leverage the “ugly-stepsister-Cinderella-in-waiting” programs that never get off the

ground because of a lack of ownership.

SOLUTION

Marketing Operations addresses these resource limitations by ensuring workload is

effectively allocated, roles are clearly defined, interdependencies are understood,

team members feel satisfied with their jobs and the programs and additional

resources, whether through additional headcount or outsourcing, can be

successfully justified to executive management.

PROBLEM #3

Sketchy institutional memory

Marketing is dependent on accurate information, a historical view into past

successes and failures, and the ability to recognize patterns that link seemingly

unrelated data points. Unfortunately, knowledge in many marketing organizations is

scattered all over the company. It’s in the heads of individual workers, on shelves,

on people’s hard drives, in long forgotten filing systems. When people leave, a big

piece of organizational knowledge goes with them. Information loss is a huge

productivity killer for marketing teams. Lost insight that must be regained or

reacquired wastes previous marketing investments.

SOLUTION

Marketing Operations facilitates knowledge sharing, an enduring repository of

information and greater decision-making based on fact, as opposed to hunch.

PROBLEM #4

Constrained creativity

The best creativity comes from many brains working together in collaboration. A

consequence of the age of the “individual contributor” director is constrained

creativity. When the entire creative burden falls mostly on one outbound marketing

person, the ability to think out of the box can be severely impacted. Creative

synergy results from many minds thinking as one.

SOLUTION

Marketing Operations enables the creative process to benefit from the synergy of

team.

PROBLEM #5

Failed supplier relationships

Most successful companies can point to strong, long-term marketing supplier

relationships as integral to their success. Likewise, a pattern of failed supplier

relationships is often an indicator of marketing department failure, rather than poor

vendor performance. Unfortunately, companies that have had consistently bad

relationships with outsource suppliers often react by seizing control and bringing

everything in house. While this strategy may provides the illusion of control, it lets

marketing managers deflect blame for failures, rather than teaching them how to

manage their outsource suppliers by taking responsibility for the results. In

addition, this strategy won’t scale with the growth of the organization.

SOLUTION

Marketing Operations helps set realistic expectations and mutual accountability

between suppliers and the organization, increasing the effectiveness of outsource

partners by empowering them to act as an extension of the internal team.

PROBLEM #6

Lost discretionary budgets

Use it or lose it. Misuse it and lose it anyway. Many corporate marketing

departments are leaving discretionary budget on the table or allocating it to

the wrong initiatives. This discretionary marketing budget “Catch 22″ occurs

because:

o It’s very time consuming to manage the budget effectively, especially in companies

with broken financial systems

o Each marketing spend-decision creates more work for the one-person or small-

team

marketing department in terms of project management, measurement, supplier

management, etc.

o Doubt persists about the ability to successfully justify the expenditure to

management

o Focus is instinctively on high-visibility marketing activities and C-level executive

“requests” over fiscal management (marketing people are more inclined toward

marketing than finance)

SOLUTION

Marketing Operations facilitates implementing the system support infrastructure

and financial management discipline needed to protect precious marketing budgets.

PROBLEM #7

Narrow marketing mix

Many companies align their fate with the success of too few marketing programs.

Whether it’s lead generation, public relations, trade shows or advertising, the over-

reliance on any one particular program can derail a company-especially if a key

program unexpectedly loses momentum. In the meantime, programs that could

have had strong leverage never get a chance to prove their mettle and are forever

relegated to the “B” list.

SOLUTION

Marketing Operations puts the means in place to launch potentially high-value

marketing programs that would never otherwise get out of the starting gate.

The Bottom Line

In a nutshell, Marketing Operations is an organization’s best bet to:

o Ensure that success can be measured and replicated

o Leverage systems and processes to enable consistently excellent performance

o Encourage great marketing departments to stay together

o Allow the marketing organization to flourish, despite the unexpected, but often

inevitable, loss of a key employee.

Gary M. Katz, APR, is president and CEO of CommPros Group, a Santa-Clara, Calif.- based firm that provides marketing operations services to help companies leverage their marketing investment, plus a variety of outsourced marketing program management services to support lean marketing departments. Gary is a veteran with more than twenty years of experience in the technology industry where he directed corporate marketing, communications, public relations, lead generation and qualification, investor relations, and employee communications programs. He has served as director of communications for ShoreTel, director of corporate marketing for Aplix Corporation, senior manager of corporate communications for Insignia Solutions, and as a director, account supervisor, or preferred subcontractor for more than a dozen leading public relations and marketing communications agencies. A past president of Silicon Valley PRSA, he holds a master’s degree in organization development from the University of San Francisco and a BA degree in public relations from San Jose State University.

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Brake Bleeders and Engine Repair Tools

Monday, January 23rd, 2012

All those who use a vehicle are well aware how important it is to change the oil and fluids in the car at regular intervals. It is not so difficult to change the oil and lubrication of the entire vehicle but the problematic areas are the brakes usually. You have to take lot of precautions and then carefully perform everything. It is not only the question of disassembling or reassembling them but you have to regulate the brake fluid as well as keep air out of the brake lines. There is this vacuum necessary when you perform the work because if the air seeps out into the system, the brake might become sluggish and there is probability that it might fail also.

The brake bleeders simplify this process of changing the brake fluid and save you from getting into any other problem. These brake bleeders are not only easy to use but also are pretty inexpensive and you will get these without any difficulty. Even if you do not know much about mechanics, you can manage with the help of this kit. There is no need of any experience or mechanical expertise to use Brake Bleeders. Although the price is very reasonable, it is worth paying for it than taking the risk of doing the work on your own. It is always better to take precautions when it comes to the brakes of any vehicle.

If you are a new mechanic with little or no experience, you will require a lot of Engine Repair Tools. You would prefer and try to save some money on buying these tools and at the same time you would prefer to buy good quality and durable tools as well. If you are looking for both these things, try and follow precautionary guidelines and look for lifetime warranty before you buy.

Brake Tools at HandsOnTools.com. Best source for Brake Bleeders, brake lathes, Engine Repair Tools, brake testing tools etc.

Article Source:
http://EzineArticles.com/?expert=John_Elishkiya

Promote Your Own Clothing Brand – Top Fashion Networking Sites

Sunday, January 22nd, 2012

Fashion marketing is undergoing a quiet revolution at the moment. Traditionally new fashion designers have had to compete with the major corporate labels through magazine advertising, direct mail, events promotions and if the budget is there, television ad campaigns. The Internet has for a long time been a useful tool for introducing sales leads to your clothing range, but until recently, budget dictated your site’s popularity on the net.

Things are rapidly changing, and it is almost all due to the Social Networking phenomenon. You will have no doubt heard of Facebook and MySpace, however over the past couple of years there has been a distinct increase in social community sites that have geared themselves towards the consumer lifestyle market, and in particularly fashion. Many of these online communities run on a democratic principle. Ideally, if enough people vote or bookmark a particular product, say a t-shirt for example, the product and designer’s popularity increases. Within a relatively short time. Using tools such as bookmark sharing and recommendations, a relatively unknown designer can attract an enormous amount of positive publicity.

I have researched and collated a list of the most popular and useful fashion social networks for you to browse at your own leisure. You will find there is a wide variety and scope offered by these fashion-related communities. The larger and more established sites are great for breaking new products in to the fashion consumer market, others will provide invaluable assistance from fellow designers, retailers and manufacturers. Most of whom I am sure will be more than willing to guide you through the next stages of your burgeoning fashion career.

Fashionising.com is dedicated to fashion, this social fashion community offering a news, photo and video service for upcoming and established designers, labels, models and more. Very friendly and welcoming community, mainly professionals in all fields of fashion.

Stylehive.com is an online style portal for people who love and/or work in fashion, design and retail. You can connect with fellow style addicts and share all of your new design discoveries and latest finds together. A trend-setters social-networking club, part pop-culture lab, Stylehive.com is one big ensemble cast of trend-setters creating, discovering and buying the next big thing!

Kaboodle.com is a social shopping network where people discover, recommend and share products. Kaboodle’s excellent range of shopping widgets mean you can begin organizing all your favorite items in shared lists, discovering new things from people with similar style. Easy to find the best prices and discounts on the most popular products. This site offers fashion products amongst many others including gadgets, soft furnishings, art and more.

ThisNext.com focuses its online and social-shopping community more towards the next big trends. Your popular votes count, everyone recommends their favorite up and coming products for others to discover and purchase online. This global community is in the pursuit of cross-cultural shopping habits for the year to come. This site is laden with more branded advertising and e-commerce solutions making it a more attractive media platform for corporate marketing. The system encompasses each product in a process of discovery, consideration, trial and purchase. Fashion is a big favorite here.

StyleFeeder.com is a personal shopping engine that uses a unique matchmaking system to offer daily personal recommendations, just for you. It’s a great way to find new clothes, shoes, in fact anything stylish and keep track of what you’re shopping for online, using visual their bookmark options. Great widgets for incorporating your style-feeds in to your personal blogs or commercial sites. I regularly use this site to promote my own fashion — a great resource for designers.

ShareYourLook.com is a new fashion community for all trends-setters, shoppers and designers, (currently in beta). If you read articles New York Times, Harper’s Bazaar and Vogue, you will probably recognize the co-founder’s name – fashion have appeared in The New York Times, Harper’s Bazaar and Vogue, fashion journalist Melissa Ceria. The format is easy to use and on the eye: upload photos of you modeling your favorite outfits, and let other members rate your look and leave you comments. Don’t worry, there is a policy of fair and objective criticism, even compliments and most of all useful style tips. The whole site relies on a great blog style tagging process, plus a great feature where you’ll be able to post favourite ‘looks’ to your network of fashion friends. You even get your own styleblog.

OsoYou.com is the UK’s first social networking and fashion website. Focusing more on High Street fashion and all the latest clothing items, plus features on the hottest celebrity styles and a chance to share fashion with your friends via some innovative social networking options.

Avenue7.com should be classed as up and coming. From my research it seems to be aimed at a younger audience. They already use some rather clever programming to help you create your own perfect outfit and also offer fashion scouts. However there are some even more promising features in the pipeline including ‘The Fashion Show’ and ‘Start a Makeover’. This is more of a hot or not direction for the field of fashion social networking, but it’s bright, bold and adventurous and I’ll take a punt it will do well in the future.

StyleMob.com is rather funky looking (though corporate owned) street style community StyleMob offering a service that is part Hot or Not, part fashion magazine and part MySpace.

TeamSugar.com is one of the latest contributions to the market. Backed by the Sugar Network, this series of blogs primarily targets fashion-conscious women. The most popular is PopSugar.com, where celebrity gossip and fashion come together in a hedonistic mix. TeamSugar.com pro-actively promote their content, encouraging their community to form around it. Blog syndication integrates the network — PopSugar.com, DearSugar.com, TeamSugar.com and FabSugar.com, encouraging users to switch sites to see the latest news on each one. Ultra intelligent marketing – helping to boost the popularity of the whole network at the same time. Standard social networking features friends list, leave comments, send messages, write a blog and voting in polls.

This supplemental list offers links to more general/shopping social networks that feature some fashion content, and a few to keep an eye out for in the future:

TheFind.com is the leading shopping search engine to find stores, brands and products, bigger than any other product finder online.

ShopWiki.com is a shopping search engine designed to help consumers find specific products on the Internet with ease. It is the only shopping search engine that combines advanced Web-crawling technology with a consumer-written wiki.

Etsy.com is an online marketplace for buying & selling all things handmade and only handmade.

Fastmatch.com Very new and more social model, however the site is currently still in beta and the interface needs some serious work.

Whatsbuzzing.com Productwiki.com Yub.com Selfploitation.com A brand new site for artists to help each other to promote/sell their products.

To read more fashion related articles visit our popular street wear blog at http://buy-tees.net

Article Source:
http://EzineArticles.com/?expert=Chris_Odell

Owning a Wild or Exotic Cat; Information, Laws, and Advice

Tuesday, January 17th, 2012

Have you ever dreamed of living with a bobcat or having a pet tiger? You’re not alone, and many people share their lives responsibly and safely with such animals. My beloved companion is a African Serval, a very affectionate 33-pound spotted feline. However, this dream come true brings with it some very real challenges and responsibilities far beyond those facing the average pet owner.

A huge number of visitors to my exotic feline site are trying to make very important decisions. Should I get a exotic cat? Is this species the right fit for my family? Can I provide for one properly?

There are a number of things to take into consideration when deciding if exotic cat ownership is for you, and if the answer is yes, which species of exotic cat is suitable for your situation. They include:

  • Your ability to make a lifetime committment to an animal who may cause you considerable headaches
  • Your ability to be a responsible owner
  • Local and Federal Laws
  • Your financial ability to provide proper care and housing for the cat
  • Your level of experience in working with animals
  • Size of the cat
  • Disposition of the cat
  • Endangered Species Status

Owning an exotic cat requires a lifetime committment to a cat who may live to be 20 years old. If your circumstances change, the cat develops behaviors that are unacceptable to you, or you simply grow tired of caring for it, an exotic cat cannot simply be given over to your local humane society. Being placed in a new home is much more traumatic to an exotic cat than to most domestic animals and can cause a major change in their personality. In some cases, they may never accept a new owner. Qualified people willing to take in an adult exotic cat are hard to find, and no, the local zoo will not accept your cat. Large cats such as cougars and tigers are especially hard to place.

Everyone gets an animal with a certain dream in their minds about how that animal will behave, and some people cannot handle it if things turn out differently. For instance, if you want to own a tiger, you probably imagine being able to play with it and cuddle with it. That may happen; but if you undertake this responsibility you have to be prepared for the fact that you might not be able to so much as enter the cat’s enclosure safely, even if you raise him from a cub.

If you are interested in getting a small cat like a bobcat or a serval, you probably imagine sharing your household with it, as many people do. But what if that cat grows up to spray everything in sight?

If you’ve been researching the idea of owning an exotic cat, you’ve probably discovered how much conflicting information there is. Some sources seem to indicate that living with an exotic cat is no more challenging than feeding your pet goldfish. At the other end of the extreme spectrum, many sanctuaries and animal rights activists paint them as unmanageable creatures that no ordinary mortal could hope to deal with successfully. As is usually the case, the truth lies in a rational world between the two extremes. This site exists to provide realistic and balanced information.

Like all creatures, exotic cats are all individuals, and nobody can tell you exactly how your future cat will act. Generalizations can be made about the behavior of different species, but individual personalities and behavior traits vary widely. As a dog trainer, I have seen puppies with the perfect upbringing turn out dangerously aggressive, and severely abused dogs who were stable and friendly. I have met dangerous Golden Retrievers and unprovokable Pit Bulls. It’s the same with cats; you can generalize to a certain extent, but never count on those generalizations.

If you decide that you are serious about getting an exotic feline, one of the first things you need to do is learn the federal, state, county, and city laws regulating the ownership of the species you are considering in your area. Contarary to popular myth, exotic animal ownership is pretty heavily regulated. Laws and permit requirements vary widely from area to area, and owning exotic cats is banned altogether in many places.

The legal issues will become vastly more complicated if you are interested in owning a cat that is endangered. While it is not impossible, the additional laws and permits that you have to contend with makes owning an endangered cat an unrealistic goal for most people.

Owning an exotic cat means having to remain constantly aware of changing laws and of proposed legislation, and being prepared to fight for the continued right to own your beloved pet.

Owning an exotic cat can be quite expensive. You will need to take into consideration the cost of building a secure and spacious enclosure, feeding costs, veterinary costs, the initial purchase of the kitten, and incidental expenses which seem to crop up on a continual basis. The cost of owning a smaller cat such as a serval or bobcat is more likely to be affordable than that of owning a tiger or other large cat. When you get into the large cats you will find that your feeding and enclosure costs escalate dramatically.

A major consideration is the size of the cat. Some species are smaller than a domestic cat, while others reach 500 pounds. The most common species to find in a pet household is the serval, which ranges fron roughly 18-40 pounds.

Owning a small cat is a more realistic goal for most people than a large cat such as a tiger. Large cats are very expensive to feed and house, heavily regulated by the federal government, and of course much more dangerous. Often keepers are unable to safely enter the enclosures of big cats once they mature. This does not mean that these animals are malicious, but a tiger or other big cat can easily injure you even in play. If you see yourself with a “pet” cat, start thinking small.

Cougars are an interesting compromise in size and temperament. They are actually classified as “small cats” even though most people think of them as a big cat. They are large cats and come with all of the duties, responsibilities, and cost of owning a big cat. However, they often have very gentle and affectionate natures; of all the large felines, they are probably the species that you are most likely to be able to have a “pet-like” relationship with after they mature. For those determined to own a big cat, I would reccommend a cougar over any other species, especially over a tiger.

Owning an exotic feline is not for someone who spends their time in fantasyland. If you are one of those pet owners who think their dog is soooo sweet that he could never, ever harm anyone, that all animals love you because you have a “special touch” with them, or that no animal will be dangerous as an adult if you “love it enough” or “raise it right,” you have no business owning an exotic cat.

You have to be able to objectively assess the safety of any decision you make, whether it involves handling your own cat, letting a family member or member of the public have contact with the cat, etc. You have to be able to say “I love Tigger with all of my heart and he loves me back, but I can tell from the playful look in his eye that if I walk into his enclosure now he might hurt me, so I choose not to.”

It is important to locate a good veterinarian who is willing to treat your exotic cat before you get one. It can sometimes be difficult to find a good, experienced vet who will be willing to treat exotics. Often, vets are uncomfortable around them or dissaprove of keeping them as pets and will therefore refuse to treat them. Many clinics also lack large enough equipment to handle larger felines like cougars or tigers. Veterinary costs for an exotic cat can be higher than those for a domestic animal, especially if your cat develops a serious problem and you are referred to a specialty clinic or university.

If you choose to own an exotic cat, you owe it to your cat and everyone else who owns exotics to be a responsible owner. What constitutes responsible ownership? Some of the criteria, in no particular order:

  • Provides a ample, nutritious diet suitable to the species
  • Provides ample housing for the cat to live in happily
  • Provides shelter and protection from the elements
  • Provides veterinary care as needed
  • Purchases animals from an ethical and responsible breeder
  • Does not neglect or abuse the animal
  • Provides generally pleasant living conditions and has the cat’s feelings and best interests in mind
  • Makes a good-faith effort to comply with all applicable laws
  • Takes stringent precautions to prevent the escape of the cat
  • Protects the cat from unauthorized contact or harrassment from members of the public
  • Protects the safety of the public and visitors
  • Makes a lifetime committment to caring for the cat

This article is written and copyrighted by Jessi Clark-White of www.exoticcatz.com. This article may be reproduced in its entirety only; permission is NOT granted to display editied versions. This article may not be used to support the ending of private ownership of exotic pets.

For more comprehensive information on exotic pets and their ownership, visit my website, http://www.exoticcatz.com. You can ask the author and other exotic pet owners questions at our online forum.

Article Source:
http://EzineArticles.com/?expert=Jessi_Clark-White

College Student Retention – Success Secrets For College Students, Student Advisors & Deans

Tuesday, January 17th, 2012

College student retention is always on the forefront of the minds of college student advisors, deans, and administrators. Rightfully so, because without college students, colleges and universities cease to exist and the advisors and deans are without a job.

Therefore retention and academic success is hugely important to ensure the success of a college or university. As a former college student and lifelong learner who frequents college campuses speaking on this topic and occasionally taking some professional development coursework myself, I have observed and come to know a few reasons why colleges fail at retention and why college students become discouraged and leave college.

1. College students are tolerated rather than celebrated.

When the higher-ups in a college take a hierarchical approach to education and treat students like they are beneath them, students feel alienated and become disgruntled. Nobody likes to be mistreated, particularly college students paying high fees to attend a college.

When bureaucrats within college administration, the transcript office, and the student union treat college students disrespectfully rather than serving them gladly, it frustrates college students and tells them the college or university does not care about them.

When colleges treat their students like another number, eventually students opt for a different approach to pursue their career. Students like to be respected too and not made to stand in line excessively to collect documents, books, parking decals and trivial things that to them are meaningless.

2. College students get angry at being nickled and dimed by colleges.

College students quite frankly don’t like paying high tuition fees to attend college, only to later by charged for parking, and than get ticketed for parking in the wrong place when they were running late to class and there was inadequate parking to begin with.

Let’s face the facts. Professors themselves on many college campuses have a hard time finding a place to park. Yet colleges continue to profit by issuing parking tickets. Making students pay $50 to $100 a semester to park is bad enough. Colleges run their parking lots like Disney World, Sea World, and Universal Studios in Orlando, profiting handsomely along the way.

Even worse is when the college intentionally and purposefully pursues issuing parking tickets night and day to collect more revenue for the college. Robbing Peter (or your college students who are already challenged financially) to pay Paul (this being the college) doesn’t endear college students to the academic institution and university. On the contrary, it makes the burning mad and eventually mad enough to consider attending college elsewhere.

3. College students get demoralized when they approach their professor for help and the professor doesn’t give them the time of day, nor an adequate explanation for their problem.

Professors at colleges and universities just working to further their career, collect a paycheck, and publish their latest dissertation or book who don’t give students the time of day leave students feeling demoralized when they are struggling with a class.

Class assignments and college level material comes easier for some students than others. Therefore when a student is struggling and needs some additional time or help, the professor should make himself or herself available to help the student.

Unfortunately many times nowadays college professors just want to communicate via email, that is if they even check their email and reply in time to help the struggling student and answer their questions. Online forums are another method by which professors try to punt and shun students in need of help.

What colleges fail to realize however is students go to college for hands on instruction and interaction with professors, not to be alienated through an online course or partial net based course that keeps professors and college students at arms length.

4. Financial challenges and constraints cause students to withdraw from college.

Colleges aren’t free and students cannot always obtain financial aid. Scholarships are wonderful if a student can get one to go to college, but many students are forced to work a part-time job to survive financially and put themselves through college.

I know I worked a part-time job to put myself through college and rode a bicycle to and from school and work. The sacrifices I made to complete my college education were many.

With the current economic downturn and rising unemployment level, many college students are being laid off from part-time jobs and struggling financially to sustain themselves and pay for their college education.

5. Students withdraw from college when they don’t feel socially connected.

A solid social life wherein a student feels connected to other students on his or her college campus is vital to ensure their success. Emotional support and the comradery of friends who understand them and their struggles empower students to persevere with their college education.

When student advisors, deans, and college administration fail to account for and proactively facilitate the necessary social element that sustains students’ morale, they do themselves and their college a great disservice. Undeniably and undoubtedly, college students want to feel connected and a part of something larger than themselves. Yet it is not a connection to an academic institution per say that they desire as much as it is to their fellow students journeying with them through this season of college life.

Successful colleges therefore don’t just suggest and make social activities and associations available for students, but proactively facilitate and incorporate this into their college’s approach to education early on. By doing so, successful colleges provide every student, including those more shy students with less social initiative the opportunity to be actively engaged and socially interact with other students. This opens the door for meaningful interaction, communication, and the establishing of meaningful friendships among college students on campus. Without such students just fall through the cracks socially, tend to become isolated, and often disappear as they become disillusioned with the whole college experience.

These five reasons are the biggest reasons retention efforts among college students are not succeeding and students are withdrawing from college.

The good news is students and professionals desire to attend college. Most of us value and uphold education. The struggles along the way en route to obtaining a college education and further professional development however when a student steps on a college campus can be irritating and downright frustrating.

Retention coordinators and specialists on college campuses therefore need to urgently and wholeheartedly attend to these matters lest they be the next ones standing in the unemployment line, when college students walk out and say they have had enough.

Invite worldwide speaker and life-changing author Paul F. Davis to speak to your college students about success secrets, breakthrough leadership & overcoming adversity!
http://www.PaulFDavis.com
info@PaulFDavis.com
407-967-7553

Paul is an exceptional and frequently requested speaker for college student success, leadership, orientations, and to kickoff college events.

Paul’s 17 life-changing books have landed him celebrity guest appearances on Fox News Radio, Investor’s Business Daily, and 3 times on Oprah & Friends.

After a 45 minute interview on Playboy Radio, Afternoon Advice host Tiffany Granath calls Paul an awesome relational coach and recommends his books on love, dating, and sexuality.

Paul’s academic success & leadership secrets for college students are unparalleled and greatly empowering. Paul has a history of overcoming adversity, building bridges cross-culturally, cultivating diversity awareness, while empowering college students to discover their destiny and live their dreams.

A master in NLP & life coaching; Paul’s humorous, fun, playful and transformative messages challenge college students to ask themselves hard questions & be their personal best.

As a former high-school senior class teacher, Paul understands the challenges facing incoming college students. Paul personally knows what transfer students go through as he himself attended a community college where he graduated with a 3.8 GPA before entering UCF, where he graduated Cum Laude. As a worldwide professional speaker Paul has touched more than 55 countries & 6 continents, greatly inspiring international students throughout the world. Paul worked at Ground Zero in NYC during 9/11; helped rebuild a home at the tsunami epicenter; comforted victims of genocide in Rwanda; spoke to leaders in East Timor during the war; inspired students & monks in Myanmar; promoted peace & reconciliation in Pakistan & has been deep into Africa where villagers had never before seen a white man. Paul empowers people to love passionately, work together globally & live their dreams fearlessly.

Article Source:
http://EzineArticles.com/?expert=Paul_Davis

Starting an At-Home Big Money Business

Sunday, January 15th, 2012

Starting at home has many advantages.

When you start a business, like any venture in life, you want it to have the best chance for success. Starting one from your home has unique advantages.

You won’t be paying rent on a store or office. And probably you won’t immediately need a separate phone with the charges for installation and monthly service. And you are already heating and lighting your home. Therefore, you avoid the burden of these additional monthly overhead costs.

You’ll be using many things you already own so you can save money by not buying a desk, lighting fixtures, a water cooler, or the other furnishings people generally buy to set up a separate business location.

If you need help with the actual work that’s involved, try to get members of your family to help you (more on this later). And you can start your business part-time while keeping your present job. Later as it grows you can make it your full-time occupation, and if you wish, move it out of your home into larger quarters…better suited to a business which may be growing by leaps and bounds.

Presiding over your own domain

A man’s home is his castle–and it can also be his “gold mine.” There are many people who make a very good living right from their home. It’s comfortable, it’s conveniently located (you can walk to work in about 15 seconds) and you can dress the way you like. You can arrange the furniture to make a work space that suits your exact needs and tastes. You can choose the hours you wish to work and, if you have the energy, initiative and ambition, you can even be in more than one kind of business!

Working in your home has other advantages; you have no transportation expenses and you don’t waste time or energy in crowds or rush hour traffic. You don’t have to worry about getting along with a large group of co-workers or finding a decent place to eat lunch. And you don’t have to go out in all weathers, sleet and snow or broiling sun.

But there are some drawbacks to working at home and the largest of these is self-discipline. You must learn to discipline yourself. Everyone who is his own boss has the problem of utilizing his time and energy most effectively and not wasting time on pet projects that are not essential to the business. Self discipline is easier to attain if one goes each day to a separate place of business because most business premises do not have the comforts, conveniences and distractions that one has in one’s own home. The danger in working at home is that the advantage of comfort and convenience can turn into a great disadvantage.

Set up a definite work area

Later on we’ll tell you some tips on how to conduct business in general. But let’s first find a part of your house that you can use as your business or work area. It should be a spot that is comfortable but away from distractions. Your children deserve attention but not during your working hours (more on that later) So set yourself up far from where the kids usually play. Too close to the kitchen isn’t wise because you are too close to the “food or drink” temptation. A quiet spare bedroom can be ideal as can a finished basement or garage if they aren’t too hot or cold. You may need an extension phone put there and, indeed, after your business gets rolling you may want a separate line just for business.

If you have a spare desk or table that’s fine, but a card table can do for a starter. Adequate lighting is necessary and a filing cabinet also is a good thing to have on hand. You can add whatever other business devices and equipment you discover you’ll need as time goes by.

You and your Family

It will be necessary to explain to your children that even though you are at home, you are, in a sense “not at home,” that you are working. This does not apply to an emergency, of course, but for nearly all ordinary moments it means they are not allowed to disturb you. You may even have to lock the door that leads to your work area.

On the other side, there is the situation regarding other adults in the household, from whom you might want some help from in running the business. This has been called the “honey-do” problem: honey, do this; honey, do that. It’s best to come to some understanding with your spouse (and any other adult in your home) about just how you are going to handle this problem.

It’s quite sensible to desire the help of those other capable adults because they can take some of the burdens of the business off your shoulders. However, from both a business viewpoint and from the human relations viewpoint, it’s best to have a clear understanding with each of them as to what kind of things they will and should do (answer the phone, open mail, pack and ship merchandise, etc.) and what they definitely are not to do make payments to people without your authorization, make agreements, deals or contracts without asking you). Such advance agreements can avoid a lot of aggravation and make everything go much more smoothly.

“Hello, this is Daddy’s business”

You must realize that there will be some (charming) complications to running a business from home and one of those complications is when a fairly small child answers the phone for a business call. “No, this isn’t the Smith Company, this is my house” may throw a business associate calling your “office” for a loop, temporarily. Most people react quite graciously to this, but it does point up the advantage of having a business number that rings only in your work area.

Getting temporary help

There may be more work at times than you and your family can do yourselves. Your volume of business may be greater on certain days of the week, certain times of the month, certain seasons of the year. At those times you may need extra help to handle the work. Or you might need a bookkeeper or secretary or clerk one week a month to help you keep up-to- date on your record-keeping and paperwork. When you need such help, the most convenient way to get it is to hire someone through an agency that provides temporary workers. Manpower and Kelly Girl, for example, are two of the best known agencies in this field. Hiring though such an agency has these advantages: they will send a person who has the skills you require which means you won’t waste time training the person. The worker they send understands that the job is temporary and won’t make you uncomfortable by asking to be kept on permanently.

And, because the worker is employed by the agency (not by you) the agency takes care of the worker’s payroll records, tax deductions, insurance coverage, fringe benefits, and so on. You are free from those responsibilities.

The right business for you

When selecting a home business you should consider these factors:

* Is the service or product you intend to provide already easily available in your area? If it is not available and if there appears to be a need for it, these factors are in your favor.

Consider all the things you own that might be used in some way as equipment for your business: a car or truck, a typewriter, a mimeograph machine, and so on. I you can use them, it will greatly lower your starting costs.

* Is it a business that suits your personality and tastes? One that you feel good about, that fires your imagination? It should be. Enthusiasm can be a priceless ingredient in the formula for success! Home businesses that work

You must, of course, choose the home business that is right for you. There are many books that will give you long lists of potentially money-making businesses for you to consider. A relatively short, but highly recommended, list of potential business ventures will be found in another of this series of reports entitled 37 Instant Moneymaking Part-time Businesses.

Handwriting analysis by mail. A great little business to operate from home. First off, study up on the subject; it isn’t too difficult to learn, and it’s interesting. You will find lots of books on the subject at your local public library.

Once you’ve started studying, you can start placing some small- space ads, in local papers, and in literary-type magazines, psychology magazines, and wherever else you think you can find the people interested in having their handwriting analyzed. Then you just sit back an wait for the letters (and checks, money orders and plain old cash ) to roll in. Be sure to keep a record of how much you get from which ad (by using a key, such as changing your middle initial in each ad), so you know which pull best.

After you get more confidence in making rapid analyses, you can even give personal consultations in your home if you want to do this.

Guaranteed lucky four-leaf clovers. It used to be that people thought they would be lucky if they found a four-leaf clover when they were walking in the fields. Now some smart farmer, who must also be a good businessman as well as a skilled plant biologist, has figured out a way to get exclusively mutants, so he can supply unlimited four-leaf clovers.

You can cash in on this handsomely by buying a quantity of them and embedding them in clear plastic (casting resins and instructions can be obtained at any hobby shop), in the form of key rings, brooches and paperweights (or anything else you can create.)

The real gimmick comes in the merchandising of them, because you should advertise them as guaranteed lucky genuine four-leaf clovers, with the slogan “If you don’t get lucky in the next year with this genuine four-leaf clover, we’ll give you your money back”. Within a year most people have at least one good thing happen to them, so you will probably get very few requests for money back. Instead, you are likely to have lots of satisfied customers who feel that now they have finally gotten lucky, proving that the four-leaf clover worked! With this approach, and an attractive small-space ad, you ought to do well with four-leaf clovers.

Best-internet-businesses.com offers more good ideas for business promotion. You can subscribe our newsletter and learn more tips to run business in a smart way.

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Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
———————————————————-

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Why Start an Internet Business is Your Best Choice Now?

Tuesday, January 10th, 2012

Starting with affordable Internet businesses is one of the best small business ideas.

Establishing a small Internet business is much easier than any traditional business. Internet brings equal play fields for anyone who wants to start a small business, home business or simply want to work on an Internet job to earn extra income during spare time-regard as a “part time job Online”.

Do you know what will likely go down as the most colossal, most lucrative goldmine in mankinds’ history?

It is the Internet.

The Internet has become a worldwide revolution, radically changing the way the world communicates and gets its information.

E-commerce and shopping on the World Wide Web is already a multi-multi billion dollar industry… soon to be in the Trillions.

Broadband usage in the United States was predicted in 2000 to reach 22.3 million by 2002. The actual figure turned out to be 17.2 million. But by the end of 2003 however, 24.2 million US homes had high speed access.

What if YOU can share in the profits of this incredible global explosion?

Here’s perhaps the most surprising statistcs: At the peak of the “dot com frenzy”, Jupiter Research predicted the world’s online population would reach 498 million by 2003. According to eMarketer, because of rapidly surging growth in countries like China, India, and the Pacific Rim, the global Internet population last year jumped to over 633 million.

The Internet offers you the best financial opportunity. Anyone with commitment can succeed if they choose the best online businesses, follow clear marketing plan with good marketing tools.

There are a lot of advantages and benefits for the starting online business:

1. You can start affordable Intnernet businesses with LITTLE capital and have potential to make MILLIONS. Build an income well above what many conventional businesses.

2. You can build Online business and run it from anywhere in the world. Even when you are on vacation. The only tool you need to carry around is the laptop. If you don’t have a laptop, you can use computers in libraries or “Internet Cafes’” to check on your business (assuming your email is accessible remotely).

3. You can reach millions of visitors if you have websites! How many people visit the Mom-and-Pop corner brick and mortar store? You have the global market.

4. You can start and run your best Internet businesses at home office. You need just a small room or desk where the computer can sit on, and an internet connection from your home. You can reach the world from your home.

5. You do not need to hire anyone, but yourself. You can earn while you learn. Do not try to master everything at one time. It will cause frustration. You apply what you learn, and learn from what you’ve done. Gradually you will master the internet world.

6. You can do your business in your spare time. You do not need to quit any daytime job when you start your business. It is the best for those working moms and dads. You can work when your kids sleep. You can work anytime of the day or night. It is also good part time job opportunity for college students who can apply computer skills and make money for their tuition.

7. You can let your automatic system do the work for you. Run your business on autopilot

Plus TAX Advantages.

As a home business owner, you can huge take advantage. You can deduct the cost for your business travel, meals with business partners, and home office cost like your computer, internet connection, telephone, and other tools related to your business.

As you can see that there are a lot of potential from best Internet businesses and the leverage is enormous. But you need to act sooner than later before everyone in this world knows the secrets.

Starting your online business should not put you in debt. Hundreds of internet business owners who are making $100,000 more per year started for less than $200! You can be successful with your own business without investing much money, as long as you do the right things.

Take advantage of every free and low cost resource. Like free trial for 90 days, free bonuses, free eBooks, and more.

All you need for starting your best Internet businesses is the following:

- A good computer – An internet connection – Choose best Online businesses – Build your business and follow a good leader – Marketing your business with effective marketing resources

Once you find good online business model, with good leader’s help, and right promotional method, you are on your way to earn a good income online.

Note: Feel free to publish it with the resource box and content unchanged

Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com

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Selecting a Childcare Center That Will Provide a Safe and Healthy Environment For Children

Tuesday, January 10th, 2012

Choosing a child care center is one of the most important decisions that a working parent will make to help ensure the health, safety, and overall well being of their child while they must be away from them. Thousands of children are treated in emergency rooms for injuries sustained at child care centers or childcare homes each year in addition to those instances of abuse or neglect. Sadly, some of those children will lose their lives.

There are precautions that can be taken t help ensure that a child will be properly cared for while a parent is at work. The first question a parent should ask is whether the childcare center or childcare home has an open door policy. If the answer is no, that provider should not be selected. Next, a parent should ask the potential provider whether they have been licensed by the state’s childcare licensing department to operate a childcare center or home and whether the certification is current.

Check to see that staff has been trained on blood borne pathogens. With diseases like AIDS, Hepatitis B, etc., and anti-biotic resistant strains of various infections, make sure childcare staff always wear plastic gloves when changing diapers and administering first aid, and that gloves and diapers are disposed of in a separate trash container labeled bodily fluids’. All trash cans should have plastic bags inside and locking lids. All trash should be taken out at the end of every day.

Parents should not be afraid to ask to see the license and most recent inspection date. Find out how many infants, toddlers, and older children they are licensed for and how many children are currently being cared for. Make sure staff has had a background check by the local police department and the state investigative agency. Health and Human Service agencies and local police departments will usually submit a request for a background check on a parent’s behalf for a nominal fee.

Parents should also find out if childcare staff has been trained on child abuse and neglect and the state reporting requirements for suspected child abuse. With an increasing number of incidents of domestic violence and kidnapping by non-custodial parents and other caregivers, parents should find out if doors are kept locked during the hours the center is open for operation and how the childcare provider ascertains that only approved persons are picking up a child and if they have a form that can be signed designating who can and cannot pick a child up?

Other training staff should have had is on positive discipline, nutrition, child development, how to prepare and store food, food allergies and food borne illnesses and the proper storage and handling of food, etc. Staff should be re-certification annually on administering infant CPR, other CPR, choking, and the care of infants, toddlers and pre-school age children by the local American Red Cross, hospital, or other person or agency that have staff certified to be trainers. Make sure there is enough staff to care for the number of children in the center or private childcare home.

Take a walk through the childcare center or childcare home, including outdoor play areas, and the kitchen where food is prepared. Make sure cleaning supplies and other hazardous materials are stored in containers with tight fitting lids and that spray bottles are turned off and everything placed in a locked cabinet well out the reach of children, and that surfaces are clean. Many accidents in childcare centers occur when children accidentally come into contact with toxic materials because someone forgot to properly store cleaning supplies or failed to return them to a locked cabinet.

To ensure their child’s safety parents should make sure that tables are wiped down with warm soapy water after meals and that other cleaning materials that may be more toxic are only used to wipe down tables, cupboards, and bathrooms after the child care center or home is closed for the day and is followed up with a secondary wipe down with just hot water. Also look around and make sure electrical outlets that have safety covers in place to keep children from sticking things into the sockets and getting shocked.

Outdoor play areas should contain equipment that is of a proper height for younger children to minimize the danger of getting injured by a fall. Check to see that there is ample room between pieces of equipment, that the play area is completely enclosed with a locking gate and that there are no splinters, jagged wires, etc. children could get hurt on.

Find out if staff goes outside with the children to supervise and oversee their safety and wellbeing. If possible outdoor play areas should have a thick covering of wood chips or soft rubber matting under equipment to soften a fall. (The wood chips or rubber matting is helpful but not required as they can be an expensive purchase, especially for a private childcare home). Large childcare centers should keep playground equipment and things like trikes that are used by older children separated from equipment for children under five.

A fire and evacuation contingency plan, a floor plan and emergency contact numbers should be posted on a wall or a bulletin board where the can be easily seen if needed. Depending on the area of the country a parent lives in, providers should have a plan for tornadoes, floods, hurricanes, and other natural disasters. Ask staff if children are talked to about what to do if there is a fire on-site and if fire drills are scheduled regularly.

How a childcare provider stores medication is also important for the health of all children. Parents need to ask the provider how they store medication that has to be kept cold, if there is a first aid kit that includes ipecac, and if medication is kept in a locked cabinet or box and stored out of the reach of children. Ask to see the dates on first aid supplies and where the medication is stored.

In order to assure there will not be any risk from medications children have been prescribed, parents should try and schedule their child’s medicine to be administered at home. Of course, if a child has a medical condition like diabetes or asthma, this will not be possible. Make sure the childcare provider stores each child’s medication in a separate zip loc bag with the child’s name on the bag as an extra precaution. Parents should also look to see if a provider posts any allergies a child may have to a medication, food, etc. where other parents cannot see the names of the children while making sure that staff have easy access to the list.

With the increase in unsafe toys and in light of the recent recalls of hundreds of toys made overseas because of lead paint, choking hazards, etc. a parent should ask the childcare provider if they have a current and updated list of recalled products as a visible reminder to not purchase potentially dangerous children’s toys and other products, including infant formula. If the provider does not have a list, parents can ask them to get one as a list can be downloaded and printed off the internet.

Safety gates should be placed tightly in front of stairs, kitchen and laundry doorways, basements, porches, utility areas, or other places that are open. Ensure that basement doors have safety locks that are high enough children cannot reach them and that there are child safety locks on cupboards, refrigerators, oven doors and microwaves. Check to make sure cords are not looped, so there is no potential for hanging.

For infants, childcare providers should have cribs with a certification safety seal, slats should be no more than two and three eighths inches apart and mattresses should fit snugly. Ask providers how infants are placed in a crib to sleep, making sure they are put down on their backs without pillows or comforters.

Once a childcare center or home has been selected and a child is in attendance, parents need to be sensitive to any changes in their child’s behavior. If the child develops a fear of the provider, a staff person, or going to the childcare center parents should follow up by asking heir child questions and by scheduling a meeting with the center or home operator to discuss any concerns. If a child continues to exhibit fear, cries or screams and clings to their parent or other caregiver, parents might want to consider finding another childcare home or center.

Parents can never do too much to make sure that their child, or the child of a friend or relative, will be cared for in a healthy and safe childcare environment. These guidelines will help in selecting the best provider and help a parent be less stressed at work. A checklist could be made to help with inspecting the childcare setting a child will exposed to.

As an early childhood education consultant I have, at times, had to inspect a childcare center or private childcare home. The guidelines set down in this article are things that I have looked at and received training for. When choosing a childcare provider a parent can never be too careful.

copyright 2009 by Jerrie DeRose

Jerrie DeRose – Early Childhood Education Consultant

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11 Tips For College Students

Sunday, January 8th, 2012

I’m not currently a college student. Haven’t been one for awhile…at least in the undergraduate sense of things. But I hang out with college students. I work with college students. And I work full time at a University as the Director of Campus Life (the coolest on-campus job in the world).

Plus…I really like college students.

It’s one of the greatest times in life. When do any of us ever get to hang out with hundreds of friends for four, five…dare I say…six years? It’s like going to camp..except they give you homework and you have to read 800 pages a night.

So if I could sit you down, with a slow drip of coffee being shared between us (intravenously or by the cupful if you prefer), and share some ways that I believe you could not only make the most of your time in college, but really, really enjoy it and succeed at it – here’s what I’d say…

1. Meet people.

One day you’ll walk across a stage, and a very smart looking man or woman in a really nice, long, black gown will hand you a piece of paper that says “Bachelor” (even if you’re a girl!) on it. You’ll graduate from college. Do you know what you’ll remember most?

The relationships you’ve made.

My advice is to meet everyone you can. Be friendly. Smile. Talk to people (not in class…that could be dangerous). Go to places where people hang out and hang out with them. Your friends are what make college special.

Some day you’ll come back to campus as an alumni and the place will feel weird. It will feel different. That’s because all of the people that you were friends with during your college years aren’t there. It’s the same college, but different people. It’s the people that make your experience unique. You are going to make friends that you’ll have for the rest of your life.

Like I said earlier, I work at a University. My boss (yes…he’s smarter than me) is a good friend that I went to college all four years with. It’s been a great relationship for all this time. I don’t know of any other place you create these types of relationships at this age. So get out there. Get busy meeting people.

2. Talk to your professors.

This one continues on with the theme of number 1. Go ahead and do everything you can to meet your professors. Make an appointment with them as soon as it is possible in their schedule. I have discovered that I learned so much more from a professor when I had some kind of personal relationship with them.

Professors are people to. Respect their time and make sure you communicate clearly with them. Don’t waste their time with excuses for not doing the work or simply not showing up to class. The goal here is to establish some type of relationship.

Whenever I think about a subject or content I learned in college it is tied to the face of a professor. If I think of learning German – it’s McKinney; if it’s creative writing – Nelson; if it’s communication – Jackson. My knowledge came from a person more than it came from a book.

One of my favorite movies is Orange County. It’s a story about a high school senior that wants to get into Stanford. He’s enamored with the writings of a certain professor there. When he finally has the chance to meet the professor and sit down and talk with him, it changes his entire perspective. While those types of conversations might be rare in your experience because you go to a large University – seek them out anyway! They’ll be some of the best memories you take from your time in college.

3. If you need help ask for it.

One of the reasons you’re in college is because you don’t know everything. If you can learn to admit that, you’ll be ahead of most freshmen at your school.

Independence messes up most teenagers in that they want to do everything by themselves. So when a moment comes when they can’t do something or don’t know something, there’s an inner struggle. I encourage you to put the pride aside and ask for help.

If you need help in class, get a tutor. If you need directions to the financial aid office, ask for them. If you don’t know how to complete an application for an internship, look for someone who does.

Your school will have people that can proofread your papers, help you learn how to do your laundry the right way, and even give you some good advice on how to stay in shape (because we all need our health!).

Look at it this way: You will become smarter if you ask for help when you need it. If you don’t ask…you’ll remain ignorant. I’m not advocating that you shouldn’t try to find things out on your own. But there comes a time where you’ll discover that learning happens better in the context of “we” and not just “me.” And you might also discover that the best way to meet people is to simply ask, “Hi, would you mind giving me a hand with this?”

4. Get some sleep.

One thing that you have in common with every other person in the world is that each person needs to sleep. If you don’t get enough sleep, bad things start happening to your mind and body. I know this is difficult to hear, and I’m probably beginning to sound a bit parental by saying this, but go to bed.

I’ve pulled my share of all-nighters. I’ve had to study, cram, write, and just get it done. I’ve also stayed up too late because I kept losing at Halo and had to play just one more game. Either way, it messed me up for the next day. My body had to play catch up. I wasn’t sharp. If you string enough late nights together, you are not going to be the learning machine that you need to be.

I know you’re young and invincible. But sleep is so necessary. Research says that a night of sleep deprivation is like being mentally impaired by the legal blood-alcohol level. When you don’t get adequate sleep, you’re body ages faster. Sleep also helps to relieve stress…so if you’re stressed out – you may simply need a good nap.

Ultimately, getting enough sleep is a matter of prioritization. Just because you CAN stay up, doesn’t mean you SHOULD stay up. You need to be mature enough to know when you need to get some sleep so that you can be an effective college student.

5. Get organized.

Everyone needs a plan to accomplish all of the things that are required of you in college. It is extremely easy to start living from event to event, assignment to assignment when you’re neck deep into your semester.

My number one piece of advice for getting organized – get a calendar and stick to it, live by it, and look at it everyday. Now there’s lots of types of calendars out there. I like to use Google Calendar. It’s online and I can access it from anywhere. Since I spend a fair bit of time on the computer, it’s always handy. Plus, I’ve got it linked up to my email and the datebook software on my Palm Treo. But that’s my way. I made a choice one day that Google Calendar was going to be MY calendar. You’ve got to decide and stick with it.

Some colleges will provide you with a paper-based calendar like a planner. This may include dates of important events for your college, key deadlines, and class schedules. If you are pen & paper minded, this may be the route for you. I also recommend the Moleskine planner. It’s smaller and easier to carry.

Once you’ve chosen your calendar, you need to get busy putting EVERYTHING into it. That’s right. Put every assignment, every deadline, every part of your extensive social commitments. Remember, you don’t want to be surprised. It’s a horrible feeling to realize that you had a vital paper due yesterday. At the beginning of each semester, sit down with all of your syllabi and fill in that calendar. Set reminders a few days before big projects come due. This will also help you to see when you will have difficult weeks with lots of obligations so you can get cracking ahead of time.

Now that you’ve chosen a calendar, put all your information in it, you’ve got to manage it. At the start of each week, look over the week ahead. KNOW WHAT’S COMING! If you only look at each day as it arrives, you’ll miss opportunities to be excellent.

That’s the beauty of being organized. It creates space for you to do your best work. You know when something is coming and you make the appropriate time to do your best.

6. Have a lot of fun.

This is one of the best parts of college. You are going to have a ton of fun…especially if you follow the other pieces of advice in this article. College is one of the funnest experiences you will ever have. You are living with a lot of other like-minded people who are in the same situation that you’re in. It’s like Survivor (especially in the school cafeteria), but no one gets voted off the island.

I laughed a lot in college. I liked to hang around people who made me laugh and didn’t take themselves so seriously. There were lots of events to attend. My buddies and I would take some great roadtrips during the breaks. There is a lot of freedom to do a lot of things while you’re in college. I chose to have as much fun as was humanly possible.

The other benefit of having fun is that it makes incredible memories. I can remember some phenomenal pranks that have become lore at the college I attended (I won’t say what it is or my own level of involvement because the statute of limitations has yet to expire). While I didn’t play sports in college, I was an intramural animal.

Also, I don’t want you to get the impression that all of the fun occurred outside of the classroom. When you discover what you’re unique strengths are and land in a major that falls in line with your passions, learning becomes tremendously fun. I can remember projects and classes that I really enjoyed and looked forward to them. I think there were some professors who really made learning fun.

I guess with any aspect of college you can make the choice to have fun or to stress out. I encourage you to choose fun – even in the midst of hard work.

7. Get involved.

During the first semester of college, I joined a fraternity. I had to do some really silly things (I have fond memories of onions and “thank you sir, may I have another.”) to join this group, but it changed my entire college experience. When you arrive on campus, there will be a lot of ways that you can get involved in college besides going to class.

Your college has multiple organizations that are centered around social or academic themes. There are clubs and councils that are always looking for new members. You may have a bent toward student leadership and I encourage you to jump in and apply for those positions. It has been proven that those students who get involved in extracurricular activities have a better college experience. They also have a stronger attachment to their school when they become alumni.

I can remember our graduation day from college. When it came time to announce the valedictorian for our class they introduced a student whom none of us recognized. Now don’t get me wrong here…I want you to do all that you can to get good grades and pass your classes. But for our graduating class – the person with the best GPA was an anonymous person. He wasn’t involved in anything. We didn’t know who he was.

Now hear me out. My GPA wasn’t stellar, but I did graduate with a 3.6 in all of my major classes. Not bad. But I also was the Student Body President, was in a fraternity, joined many clubs, worked Security, and lived in a dorm all four years. I wouldn’t trade that for a four-point-whatever and be anonymous.

8. Handle money wisely now.

Right off the bat I must tell you – watch out for credit cards. It is the easiest thing in the world to get suckered into a credit card offer and start charging things on the plastic. Here’s the catch – you have to pay it all back – with interest.

My advice to you is to avoid the credit card route at all costs while you’re in school. I know that it’s probably unavoidable, so just use them for emergency purposes. Get a card with a LOW limit. Pay those things off every month. If you find you can’t do that, then you shouldn’t be using them. Most college students leave college with debt. There’s the necessary kind that comes from student loans. But it’s really hard to graduate in a financial hole because you have credit card debt.

With the money you do actually have, I think it’s wise to learn how to budget. Start a savings account. Learn how to balance your checkbook and do that every month. Bounced checks are no fun. The goal here is to live within your means. You may not have as much as other students. That’s alright. You are a college student and you’re supposed to be broke.

If you are in desperate need of cash, go to your college’s career center. They typically have a listing of odd jobs that students can do to get some income. Another thing you can do is to benefit from the ability to borrow rather than own. You don’t have to personally have everything, just know some of the people that do. When you live in a dorm, you begin to understand how easy it is to share. I remember that I looked better in my roommate’s sports jacket than he did. Don’t be a mooch. But learn to share what you have with others and you’ll find that they’re more willing to share what they have with you.

If you spend less money than you bring in…you’ll be in good shape.

9. Learn to write well.

One of the lessons I’ve learned from Scott Ginsberg is that “writing is the basis of all wealth.” I think he’s on to something there. I would add that writing is the basis of your success in college. While you are a college student, you will read A LOT. But you will also be required to write A LOT. Your writing skills are a KEY factor in how your work will be perceived by a professor.

You can have the best content in the world, but if you aren’t able to deliver that through good writing, your work will get lost in the translation. I am surprised how many college students can’t spell, don’t know how to structure a sentence properly, and use poor grammar. If you struggle with writing, then I encourage you to re-read #3. You must get this one down.

One of the reasons that I started this site (CollegeStudentsRule!.com) is to help college students become better communicators. If you can write better, your work will be better. If your work is better, your grades will be better. I realize that you may be the best person in your class at text messaging…but those little acronyms don’t hold up too well under a professor’s scrutiny.

Along with writing, I would encourage you to take a typing course. The computer is here to stay and if you are typing with two fingers, you’re wasting time. I think that you should work to be able to type at least 60 words a minute. Faster would be even better. Can you type without looking at the keyboard? This is a skill that won’t only benefit you in college, but in the workforce as well.

One final note on writing well is in regards to proofreading. Please don’t type out a paper and print it out and turn it in. Think in terms of drafts. If you turn a first draft into a professor, he or she will know that it’s a first draft. This post that I’m writing won’t be published until the third or fourth draft. It would be even better if you could get someone else to proofread your work. That person will probably catch mistakes that you can’t see.

10. Get out of the country you’re in.

This is an idea that is becoming more and more realistic in our day and age. At our University, opportunities to study abroad are growing each year. We also offer short-term mission opportunities to other countries. There are so many ways for students to experience other cultures.

Our world is becoming more globally focused. In some ways it’s shrinking. Companies are branching out across national boundaries. Any type of experience you can have outside of your home country will benefit you in your career and perspective on life. If you can get somewhere…go for it. You are young and you don’t have many of the responsibilities yet that could tie you down to your local geographical area.

I understand that some of you may have difficulty (financially or otherwise) getting out of your country. If that’s the case, find ways to learn about other cultures (watch the National Geographic Channel). But nothing beats actually going there and walking on foreign soil and being immersed in another culture.

11. Keep growing.

It may seem obvious to you that you would be growing since you’re in college. But I meet a lot of college students who gain knowledge, but don’t gain growth. I guess I’m talking about maturity. There are many experiences that you’ll have in college that can help you to grow up if you’ll let them.

Current research says that adolescence is being pushed farther out – to the mid 20’s. They are calling it delayed adulthood. Many young adults are simply pushing back some of the major decisions: marriage, career, home purchasing, etc – to later in life. But being young doesn’t mean you have to be immature.

There are many ways to grow outside of the classroom. Life has a way of providing it’s own type of classroom. Each of us has an opportunity to grow emotionally, relationally, spiritually, psychologically, and physically. Take the experiences you have in life and spend time reflecting on how you can use those to become a better person. Growth isn’t an automatic process. It takes work and it takes time. Use these exciting years in college to develop yourself.

It’s exciting to watch Seniors walk across the stage at graduation and remember what they were like when they came in as Freshman. There is so much potential that is wrapped into each one. I love being apart of the process of unlocking that potential during their time in college. That’s why I’ve written this article. If there’s something here that you find helpful, then I’ve succeeded. As with any list, there’s so much more that could be added.

Tim Milburn develops student leaders through his organization, Studentlinc. Please visit Studentlinc at http://www.studentlinc.net. You can subscribe to the Studentlinc blog by following this feed: http://feeds.feedburner.com/studentlinc. Also, check out Tim’s latest project College Students Rule! [http://www.collegestudentsrule.com]

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Public Speaking Skills: Public Speaking Fear Comes From Perceived Failure

Sunday, January 8th, 2012

Public speaking skill is just like any other skill in that the more success that you have, the more self-confidence in public speaking that you develop. The more failures, or perceived failures, that you experience, the more public speaking fear that you are going to experience. The nervousness or anxiety that you feel when you present is normal, but experiencing that public speaking fear for the rest of your life definitely isn’t.

Where does Public Speaking Fear Come From?

Think about any skill that you have developed in your life. For instance, you didn’t come out of the womb knowing how to ride a bike, drive a car, play a musical instrument, or work your iPhone. The first time that you tried any of these activities, you probably experienced some type of discomfort or nervousness. The key to gaining self-confidence in these, or any skill, is to have some type of success where you grow. If the early stages of the skill development are wrought with failures, though, the self-confidence will diminish. For instance, if someone who had never driven a car before gets behind the wheel of a car all by himself or herself (no teacher or coach), then there is a good chance that this first experience is not going to go very well. If the first attempt to drive is on a freeway, then that fear, just like public speaking fear, is going to be huge. At the end of the drive, the person might say something like, “I never, ever, want to experience that again!” If a boss forces the person to attempt the skill years later, that fear is going to grow.

Public Speaking Skill is Developed through Success

A better way to learn a skill is to start with something less risky. In the car example above, most people start in a parking lot with a parent or a coach. Once the confidence increases a little, then the new driver might move to making right-hand turns around a neighborhood. Then move to left-turns. Then maybe get into a higher traffic area. The freeway is last. If you are trying to develop public speaking skills and eliminate public speaking fear, you’ll want to take a similar approach.

Start with something less risky like speaking up at the staff meeting. Most managers or executives want input on ideas or problems during staff meetings. Develop a habit of speaking up at least once during these discussions. Next, volunteer to give a report on a project at a staff meeting. Once you get more comfortable with these types of public speaking opportunities, try something more risky. Maybe ask questions as an audience member in a bigger presentation. Remember that just as when you tried more complicated things in learning to drive, at every stage you experienced more nervousness, when you got to the freeway, the parking lot felt really safe. The same thing will happen with public speaking fear. As you start to experience more complicated presentations, the easier presentations become second nature.

A Public Speaking Coach can Speed Up Your Confidence Growth

Just like the parent or coach who taught you step-by-step how to drive a car, a good public speaking coach can shave a lot of time off your learning curve. For instance, if you went in the parking lot for your first driving experience, it might take you a while to learn how to park correctly. The hardest part would be that you would have very little frame of reference to compare your skill with, so you may not know when you are doing a good job. That questioning that you would have in the back of your mind would cause nervousness. One of the most important parts of coaching is having someone tell you when you did the skill correctly. By the way, you don’t have to go out and find a professional business coach or public speaking coach. Just look for someone who you think presents very well in front of a group and ask the person to watch you and give you feedback. A lot of toasting clubs use this type of coaching.

If your time is short, though, you might want to hire a professional coach. A good public speaking coach can help you develop public speaking skills in a day or two that would take most people years to develop and keep you from developing bad habits. For instance, when I was in my twenties, I wanted to learn how to play golf. I was broke, so I bought some cheap second-hand clubs and went down to the municipal golf course. After a few months, I got pretty good, but I had a terrible slice which hurt my range quite a bit. When I played with friends, I was always two or three strokes behind the group. Eventually, I just figured that golf wasn’t my game, and I stopped playing. Years later, I tried taking it back up and went to a golf-pro near my house. I asked him how long it would take me to become competitive. He said, “Well, if you had come to me in the beginning, maybe a few months, but now, it’s going to be much harder.” When I asked him why, he explained to me that because of my slice, I had developed a habit of turning my body differently to correct the symptom. I knew my ball was going to drift, so, over the years, I just changed my aiming point. My body had become used to that swing, that I had to unlearn that habit before I could re-learn a more proper swing.

If I had just practiced early on with feedback from someone who could already do what I wanted to do, I could have saved myself some time and frustration. In public speaking skills, you can too. Look for a mentor who has already eliminated his/her fear and let that person coach you. Your coach will help you eliminate your public speaking fear much faster.

Doug Staneart is author of the book Fearless Presentations and founder of the Fearless Presentations 2-Day Public Speaking Seminar that is offered in 50 major cities around the world. He has written hundreds of free public speaking tip articles that are all available on his Public Speaking Skills blog.

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How to Discover Your True Career Passion, and Make a Flawless Midlife Career Change

Friday, December 16th, 2011

I worked at a Profession that was a Family Tradition my entire working career.

I started out working after class got out, every day through High School, while a Teen.

After that, I went to College during the Mid – Seventies.

  • Through the years, I was simply too caught up making a living to realize what else I would enjoy doing.
  • The money and benefits were good, so I stuck with it until I retired.
  • I have always had an interest in Psychology and Writing.
  • There was this prevailing Feeling within, constantly reminding me to follow my Heart and choose a different Profession.
  • I never knew what that would be, until recently.
  • Do any of the above Ring true for You?
  • I decided that if I were to do a Midlife Career Change, my Career Choice would have to be one that not only inspired me, but could be worked at directly from home.

I was able to take an early retirement at age 55. I desperately wanted a change in career. I was searching for something I would have a passion for doing. I wanted to do something on the Internet, but did not know what I wanted to do, or how to go about doing it.

I searched and searched, and ended up confused and completely frustrated with the information overload I absorbed from the Web.

I recalled all those Career Assessment Tests I took way back in College. I remember one test told me I had the personality traits of a Bus Driver and College Professor. Interesting… I had forgotten what the other tests told me about me.

I was looking for something I could do on the internet as a business. I went to various Career Test Websites and took some of their practice tests to see what my aptitudes were.

I did not come up with any suggestions I favored. These Tests were free tests I took, but each one told me something different about myself. There did not seem to be any consistencies I could recognize.

So, maybe you want a Second Career too. But, This time around, you want to do something you are Passionate about. Why do it any other way – Especially, if you did not like your previous profession that much? You do not want to choose something to do you will not like doing again, right? You want to Love doing it this time. Now is your chance to do it right.

Maybe you are a bit UNSURE about what it is you would fit into as a brand new career. No problem. There are Career Assessment Tests you can take that can help you. There are also Free Tests, but you have to be careful. If they are not researched and Scientifically validated tests, the test results may not be as reliable as you would like.

You could end up choosing the wrong education and training for a career you really don’t have the interest or aptitude for. The Test may say you are more of an Artist type, when in fact you love Public Speaking and are an Extrovert. This potential Career Mismatch could mean a lot of wasted time, effort, money and one big disappointment and heartache.

Teens looking for their first job, and someone making a Midlife Career Change may have something in common. They may be both unsure about what it is their passion resides in. If you are middle aged, you have an advantage, that you at least have had a career or two under your belt. A teen may not have even been employed once.

If you already know what your passion is, fine. But, if you do not, you will have to search yourself for it. Discovering Mine came late. But, Better late than never. Find your passion and Verify it through the Sounding Board of a Career Test. This will Make Certain you have the Career Aptitude and Working Personality for doing the Career Choice you have in mind. You can always receive training and the schooling to fit your passion and make it into a Career Reality.

You Do Have Options…

  • Find out what you Love to do or are Passionate about, be it a Hobby or any Special Interest.
  • Then take a couple Career Aptitude and Personality Assessments to reality check the possibility of turning it into a Career.
  • Study the list of compatible careers in the printable read out which they will give you after you take the Career Test.
  • If the tests you take are Scientifically Validated and Reliable tests, the suggestions and results from the various tests will collectively parallel each other.
  • In other words, you will start to hear the same things ringing true about your skills, abilities and interests over and over, as they pertain to certain repeated Career Recommendations.
  • Do the research about what the Job Duties are for your Dream Job, and judge for yourself if you are going to like to do them or not.
  • Visit and talk to those people within those jobs. Get it first hand from those who know the best.
  • Weigh all outward Data received against your inner Personal Core Values.
  • Know How much all the training costs, where it is and how long it will take to complete.
  • Figure out how you are going to put your plan together. Make a strategy with small doable goal steps to pull the entire plan into one big clear picture.
  • Will you work at your old job and train for the another in your spare time? It has been done, and it still can be. You can do it if you make it one of your personal priority career goals.
  • You can also create a budget plan, if times will be on the lean side while financing your new career training.

To Change Careers or Not

You don not have to make a Mid Life Career Change at all. You do not have to do anything but what you want to do. You can keep things just the way they are. It’s your life, live it your way. Chances are that if you are here now, you want another career.

But, You do have options. All we need to do is examine them. The most important thing to do is to examine you and question how you feel about you, your life, the world and where it is you think you want to fit.

What things do you want out of life at this point? You could have made a name for yourself in your last career and made your money, raised a family and now you wonder what to do next?

You may not even need to work. Maybe you want to work and find that last career that represents who you are. You want a career change for what it will mean to you. You seek meaningful employment more than the money.

Chances are that you continue to need the extra income, but either want to retire or quit what you’ve been doing for the last 20 or so years because you have had enough of it and it’s time to move on. Maybe you want a part time job. Maybe you don’t even know exactly what you want, but you want to explore and see if there is anything out there for you or not.

So, Why even Change Careers to begin with?

Is it because Your Job is Not YOU anymore?

In other words, has what you value in a job changed?

Did you choose your profession a long time ago, and the job became a career mismatch?

Maybe the job doesn’t do it for you anymore. Maybe it’s a boring, not challenging, tedious, energy draining job, etc.

Maybe there Is there no single reason other than you simply want a change. That’s OK. Maybe you are just tired of doing the same thing for over twenty years. This is OK.

You could be going through a Midlife Crisis where you are beginning to question a few things about your past and present life.

Statistics show that it is not uncommon for people change careers at least three times in their working years.

Why not change careers, what’s the problem?

It’s not like you are Married to it, right? There are similarities though, like familiarity, security and predictability. You know what you have to deal with on a daily basis and there are usually no surprises. On second thought, Maybe in a way, we have become Married to our Jobs. But the question is, is it a happy or unhappy Job Marriage?

There is a lot to making a Midlife Career Transition happen. It’s harder adjusting and doing everything related to changing your career than when you were young. Everything is harder now. Maybe you don’t even feel as good as you did and do not have the energy you had. That’s probably why some don’t do it. The new Career takes researching, job interviews, training, returning to school, or possibly working part time in your newly chosen field to see if you like it or not. You may even be worried about age discrimination, finances for training and living expenses. It takes a lot of effort and energy. Maybe you would rather not. All this is even making me tired.

Nevertheless, How do you take an inventory of YOU if you would like to make a Career Change in Midlife, but are afraid to do so. Start Thinking about those skills or jobs you like doing. Also, think about those jobs or duties that you don’t like to do so you know what to avoid. What Hobbies or special interests draw out the passion in you. Who says you can’t turn a hobby into a full time job? Did you have any part time jobs you liked in the past? You can even go so far as to try to remember what it was you wanted to do when you were a kid – A Doctor, a Lawyer?

If you are over 55, you have to admit that some professions are probably unattainable, because you don’t have enough time left to live. You may not want to go to school again for another ten or so years and then build up your business or practice through time – Which is another story in itself.

Thankfully, There are Careers in between – Some that require technical school training, or certification. These Careers don’t take near as long to master. Again, it depends on what you are willing to do in order to get the new career you want. It is never too late to go to school for ten years if you want to, and it is your life to spend any way you wish.

  • Remember – The older you get, the wiser you have to be about where and how you spend your remaining years.

I am sure someone has decided to become a Doctor or a Lawyer when he was 55 and then began his education. Maybe by 65 he had served his internship and residence and got his degree and started his practice in his own home town. It’s possible.

The question to ask yourself is this – If you really want to do something, and it takes four or more years to get there and you do not start to do it now, where will You be in four years? You guessed it, you will be right where you are right now. And, You will be wondering why you did not do it, and may regret not doing it, because you would have been done with the training and starting in the career by now.

But, if you look back and are glad you did not do it because you changed your mind about it in the meantime, then passing it up was a good thing.

If you would love to do a certain occupation, why not start training for it? What else are you doing that is better? Will you Stay in a Soul Killing Job that you are in presently, or making an attempt to get out of it through training for something else? Isn’t it better to train for something new that you’ll love rather than keep the same Status?

As long as you are alive, you have a Future.

Questions to ask Yourself

  • Are you a people person, or would you rather work with things?
  • Do you like working with Statistics and Data?
  • Do like to Lead? Do you like instructing others, or Teaching?
  • Are you a natural born Salesman?
  • Are you mechanical? Do you like working with your hands? Fixing things?
  • Are You Artistic?
  • Do you like working outside?

Can You See You in the Job Picture?

Thinking about those things you like to do and the conditions you prefer on the job can determine what Career Choice is best for what you are made of. Only you can know what it is you like. If you do not already know, you can find it out through taking a Career Assessment Test and choose from a list of Career Choices the Test recommends. Matter of fact, taking the test is part of being able to set career goals and plan for your new career.

Be open to new ideas from any source. I personally like to look through Mother Earth News Magazine for business and career ideas. I like reading about the do it yourself stuff on a farm, and articles on going solar. So, Pick up your favorite magazine and page through it and check out the local classifieds for business opportunities, or even employment. These are all potential Career Choices.

Investigate what it is you are interested in and passionate about. Even if you don’t know what that is, investigate anyway. You will eventually find your Dream.

You have been focusing on the Money factor most, if not all your previous career and life. But From Now on, try focusing on the Fun Factor. Look to a new Career for the enjoyment of it, not the money. You may have needed more money before, because you had a family to support. Now, it may be somewhat different financially.

If you do what you love, you will be willing to work harder at it that much longer each day. It will still seem like work, but there will be a distinct difference. It will be work you love to do. You will not have to be dishonest with yourself and cover up your distaste for a job you hate doing anymore. You may already know what working hard at a job you hate brings into your life.

This way, if you are hard working and (most importantly) true to yourself and to your own happiness, the money will come later because of all your loving toil and diligence. Think about the concept of making money at something that is fun to do – Would that not be nice doing just that?

What you love attracts the same positive vibes and material conditions, what you hate brings Negativity. Stop doing what you dislike, it will never bring Success to you nor to anyone who depends upon you. There is no Success without Fulfillment.

Why not start to Be who you want to be, and do what you want to do. If you already have not done this, Try Thinking how you want to think. Not how you think others want you to. And, start doing those duties and activities that bring you the joy and the passion you’ve always wanted. The focus has always been on hard work. Change the focus to enjoyable work. Would it not be great if you focused on who you wanted to be and acted that out instead of focusing on deadlines based on money and people you would rather not be around?

When you find and do what you love, you will come across like minded people…You will have something in common with and be surrounded by Your own kind.

Deadlines are dead. You are alive. Change your scene. Change your life. Change your mindset. Don’t let someone else define YOU. You define YOU from now on. Who do you want to be? You can be that person, you know…Only if it is true to being YOU and to who you are.

The Occupational Outlook Handbook by the US Dept. of Labor is filled with hundreds, if not thousands of Careers. Learn about each one you are interested in. More than that, seek those Career Opportunities that make you feel Passionate. Would it not be great to be so restless at night that you could not wait to get up in the morning to go to work? Well, maybe we don’t want that much excitement, do we? Maybe, maybe not. At least not right away. But, you can grow into it slowly and start liking it.

We sleep a third of our lives, and work a third of our lives. With so much time preparing for work, should not work be a Pleasure instead of a dreaded chore?

After you take a Career Assessment Test and have your Career Choices in hand and have made your choice, then it is time to put a plan together. This means where the education is located, how long it takes to complete the program, how you are going to pay for it, putting together a resume, practicing up with your job interviewing skills, possibly a part time job in your chosen profession, goals and steps to achieve the same, etc.

A way to bypass job interviews and resumes etc., is to become self employed and Work from the comfort of your own home. This is the golden opportunity for those who are Midlife Career Changers. You are older, wiser, mature and solid in those things you want. And you can still find yourself through the right second and possibly last career. You may have the savings to put you through the necessary training for that work at home job.

There are many legitimate work from home businesses to choose from. There are franchises and there is also your own knowledge of a business you have already been in that you could turn into your own. Sometimes, being your own Boss can be the key to the experience of job happiness.

You may have all the responsibility, but you can still call all the shots your way. Well, realistically not everything will be your way, but you will have much greater latitude in making business decisions without having to answer to someone.

Probably one of the most important aspects of Mid life Career Change is having a plan. Equal to that is support from family and friends. They need to be behind you on this one. Without support, you will be hard pressed to make anything happen. Sell everyone on what you are about to do. Put your finances in order. Sell your plan to them. Get the right feedback you need. Make them feel good about what you are about to do. Calm their fears while Dealing with your own.

It takes time to put a Plan of Action together. A Career Guidance Counselor can help. He/She can guide you by suggesting Career Tests and even help you plan for the education, and assist you with your own job placement.

Steve Humphreys

http://www.career-test-for-teens.com

Key to ideal career discovery is self-knowledge. Find, develop, and plan your career choice with our self-help resources. Teens, career changers, or job searchers will find helpful advice and articles about career tests, resumes, interviews, and more. Let us help you find your dream career on your journey.

Free ebook http://www.career-test-for-teens.com/career_ebooks_download.html

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How to Start a House Cleaning Business on a Tight Budget

Monday, December 12th, 2011

“If you use Emotion and Love to drive your sales and your business, you will create Loyalty Beyond Reason. And I promise you, you will build relationships and enjoy a business that exceeds beyond your wildest expectations”

First of all, before you decide to start your cleaning business, make sure this kind of work is right for you. You will need to be in good physical condition. Cleaning is very hard strenuous work. You will need to have good customer relation skills. You will need to have basic office skills and some accounting skills.

If you are planning on leaving your full time position to start a cleaning business, make sure you have at least six months of savings. Or keep your full time job and start out part time.

Research all the aspects of the cleaning service business. From customer service to advertising, taxes, employees, insurance and bonding, what to charge and how to clean a home professionally. Cleaning your own home and cleaning professionally is totally different. Learning how to clean professionally takes a lot of time. When a client pays for your services they expect to come home and find their home spotless.

Getting those first clients takes time, persistence and patience. You will not get a hundred clients overnight.

Obtaining Those First Clients The hardest part of starting your own cleaning service is obtaining those first clients. Most clients want to know how long you have been in business and want references. The best thing to do is let clients know that, yes, you are new to the business but that you have thoroughly researched all aspects of the cleaning business and assure them that you know what you are doing and that you are quit capable of cleaning their home to their specifications. Be confident. I can’t stress this enough. Clients love to see confidence. It relieves their worries and lets them know that their home is in good hands.

References: To get a few good references when starting out, ask some friends or family members if you can clean their home for free or at a discounted rate. The sound of working for free may not be appealing but it will be worth it to get some good testimonials.

When cleaning those first homes, go for quality, not how fast you can clean the home. Cleaning efficiently takes a long time, but you will get to the point where you can do a thorough cleaning in a short time. After cleaning make sure you go back and double check all rooms to make sure you didn’t miss anything. Impress those first clients and word of mouth will spread soon.

Advertising Your company image is everything. Before you start advertising, decide what image you want to portray on your advertising material. Your image is very important. Be consistent with all your advertising. If you have a logo be sure to use it on all your advertising materials. I think it is best to have a website developed before you start advertising. When advertising, stick with the same logo and colors.

Advertise in Local Paper: Start by running a text ad in your local newspaper. Try to come up with an eye catching ad. Do not sell your services on low rates, sell your services on your quality of work and what you can do for the client that other companies don’t. There is a lot of competition in the cleaning service. You have to stand out from the rest.

Magnetic Signs or Lettering for your Vehicle: Having your business name and contact information on your vehicle is a great way to advertise. We use the vinyl lettering. The lettering looks much more professional than the magnetic signs.

Flyers: You can print nice flyers on your home computer, but I would suggest investing in some professional flyers. Hang flyers at Hair Dressers, Laundromats, Restaurants, Bakeries, Grocery Stores, etc. Put flyers on car windows at local groceries stores and businesses. You can even go door to door in neighborhoods you would like to work in. You cannot put them in mailboxes. but you can put them in the front door.

Door Hangers: Door hangers are a great way to get new clients. Pick the neighborhood you would like to work in and hang the door hangers on the doors. When people get flyers or ads in their mailbox they usually throw them away with the junk mail. But if there is a door hanger on the door they will take the time to look at it.

Business Cards: Start passing out your business cards to friends and family members. You can also ask your local businesses if you can leave some cards on their counters.

Referral Program: A great way to obtain new clients is through a referral program. Offer existing clients a discount when they refer a friend. You can give your existing clients a discount when the friend uses your services three times.

Website: These days people live very busy lives so they use the convenience of the internet to shop for the services they need. A lot of working women will shop for services while at work. Everyone that has a business should have a website. It shows clients that you are serious about your business and allows them research your business in their own time.

Cleaning Products: By using all natrual products, you can offer your clients a healthy cleaning experience and protect ourselves against harsh chemicals. Clients love the natural cleaning products with essential oils. They come home to a healthy clean home filled with the wonderful scents of aromatherapy essential oils.

Tip: Always carry hand sanitizer and wash your hands often while cleaning homes. Wear gloves when cleaning bathrooms. You will be exposed to a lot of different germs in clients homes.

Remember most customers prefer that you bring your own cleaning supplies. That way they do not have to worry about going to the store for cleaning supplies before you clean. Some customers have special cleaners for certain appliances or floors in their houses. These customers usually will have these cleaners on hand for you to use. We almost always use the customers vacuum cleaner. That way you do not have to carry a heavy vacuum from house to house.

What to Charge I mentioned earlier that you should sell your services on your quality of work and not your low rates. If your rates are too low, clients will think that your work is sub-standard and that you are not experienced. Also you want to attract the clients that can afford your services. I made the mistake of pricing my work too low when I first started out. Cleaning is hard work, charge what you are worth. As the old saying goes “You get what you pay for.”

Some companies charge by the hour, some charge by the room, some charge a flat rate per home and some charge by the square foot. I think it is better to charge by the home, not by the hour. If a client knows they have to pay one set fee, they don’t care if you take 2 hours or 5 hours. Also your clients will know what they are paying up front and won’t have to worry about added expenses.

No two houses are the same. And there is no set charge for all homes. You have to clean for awhile yourself to get some experience and to work out a system to clean efficiently. Only you know what you want and need to make. Decide what you need to make hourly to cover all expenses and still make a good profit.

A word of advise: Make sure when you start your company that you charge what you would charge if you had employees. Some people make the mistake of under charging when they start out just to get customers and then later on when they grow and need to hire help they aren’t making enough money on their houses to pay help. Don’t under price your work. Cleaning homes is very hard physical work and you didn’t get into this business to work for nothing.

New Construction Cleaning If you decide to do this type of work you will need more equipment. You will need ladders, window cleaning kits with long extensions, a shop vac, etc. These types of jobs are usually 2 to 3 person jobs. New construction cleaning requires a lot more cleaning. You may have to remove stickers and labels from windows and bathroom showers, sinks and toilets. Some require that you clean the vents to remove dust from construction work. There will be ceiling fans to clean, scrubbing floors, and cleaning woodwork to remove dust. New construction cleaning rates depend on the area you live in.

Insurance and Bonding. You need to be an honest person and somewhat personable. People will need to trust you to be in their homes. Most clients are concerned about having someone new in their house, with good reason. You should be bonded and fully insured. Liability insurance rates depend on your insurance carrier and where you are located. Each person you hire will increase your liability insurance. It’s well worth the cost. You can pay quarterly or yearly. You can purchase your bond through your local insurance company. You will need to renew the bond every year. *Note: if you hire employees and cover them under your insurance, they must be an employee on payroll and not a sub-contractor. If you employ them as a sub-contractor your insurance will not cover them. If they are a sub-contractor they are required to carry their own insurance. You

Hiring Help If you start out cleaning the homes by yourself, you will eventually get to the point where you need to expand your business. Start out with one part time employee. Train her and let her take your place one day a week. Then have her take your place 2 days a week and so on. This will give you the free time that you need to market your business and obtain more clients. After you get more clients you will be able to hire more part time help. Eventually you will be able to stop doing the cleaning yourself and just run the business end, which is the only way you will be able to grow your business. When training new employees, always, either train them yourself or have a lead person train them. Make sure there is a lead person on each and every cleaning job. Employees have a tendency to slack off when they are on their own.

Growing Your Business You will eventually get to the point where you have enough employees and lead people and you will be able to stop working in your business and start running your business. You will find that after awhile it will get to be too much trying to clean everyday and at the same time giving estimates, answering calls, scheduling, doing book work, obtaining new clients, etc.

Remember one of the most important qualifications for a cleaning service is TRUST. A client has to know they can trust you alone in their home. After you acquire a few cleaning positions ask the clients if you can use them for a reference. Most of the time they are more than willing to let you use them for a reference. This is how you build your business and acquire new clients is through referrals. Be dependable. Most clients will want to be set up on an every week or every other week schedule on the same day of the week. Try to always keep this same schedule unless the client asks you to switch to another day. If you have to cancel a cleaning date, make sure you try to reschedule at the earliest possible date to make up the cleaning.

You are free to use this article in part or full provided you include the bio below.

Patti Page is the owner of Page’s Personal Cleaning in Cincinnati OH.
Website: http://www.pagespersonalcleaning.net/cleaningarticles.htm

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The Popularity of PHP Web Hosting Explained

Monday, December 12th, 2011

What is PHP?

PHP is short form of Hypertext Preprocessor, which is a widely used, server-side web programming language that was originally designed for web development to produce dynamic web pages.

Advantages of PHP

PHP gained a lot of popularity for more than a decade because there are many benefits to go with PHP scripting language.

Firstly, the main advantage of PHP is the ability to interact with MySQL database. MySQL is popular for web applications like Wikipedia and PHP-Nuke and acts as the database component of LAMP (Linux, Apache, MySQL and PHP) system. PHP is able to interface with it very well. MySQL is used with PHP as back-end tool. Therefore, PHP and MySQL are fantabulous choice for webmasters who are going to automate their web sites.

Secondly, PHP is open source and similarly to most open source software, it is free for both personal and commercial use. In addition to the nature of free of charge, as PHP is a open source language and there are a huge community of open source applications work on it to fix up bugs and other issues. And therefore, when talking about the issue of security, it is much safe when compares with other language. And also various security levels which can be set in the.ini file to defend the system from attacks of users.

Thirdly, PHP is easy to use and runs really fast. Even though you are an inexperienced web developer, you can learn the basics of PHP development and start your development in a very short period of time. PHP is very simple. Even HTML coders can integrate PHP programming straight into their pages. Also, if you are an experienced programmer, you can utilize some of the more advanced features of PHP to maximum your potential. When developing a website, it is really necessary to make sure that visitors will be able to load your website as quickly as possible. With PHP programming, your website will load quickly because there is Apache module normally written in C.

What is PHP web hosting?

As the name suggested, PHP web hosting refers to a type of web hosting service that provide support for PHP programming language. Since there are so many benefits of using PHP programming language, to make sure that you will be allowed to use PHP on your website, you will need to make sure that your web hosting company will offer its customer with the popular feature. Most of the best web hosting companies offer PHP hosting solution as there is a lot of demand for it. When registering a hosting service, it is also necessary to make sure that you will be provided with the latest version of the PHP script. Because with the rapid growth and development, newer version has regularly appearing and each time a new version comes, there might security loophole if you are still using the outdated version.

PHP Web Hosting Cheap and Affordable

When search over the internet for web hosting services, you will find that PHP hosting is much more affordable compared with other type of web hosting solution. The main reason is because PHP, as an open source language, is free. And it usually comes along with the popular database, MySQL, which is also free. Since these technologies are available for the provider to get for free so they will of course lower the hosting fees to their customers.

How to Find Ideal PHP Web Hosting

When you are going to find an ideal PHP web hosting service to build your website for your small business then you need to know the three basic things of web hosting: First, ensure that the service has enough bandwidth to meet your website requirement. Second, there should be enough disk space available for not just your current needs, but also your future development. And third the hosting package should also provide you with sufficient databases for your web site requirements.

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Essential Bookmarks – Finding Educational Resources on the Web

Thursday, December 8th, 2011

Finding educational resources on the web is as simple as a few clicks of the mouse. Whether you are a teacher or a student looking, you will find a ton of resources on the Internet, most of them free of charge. Every subject you can imagine is explored in depth on the web. Just be sure to credit your sources properly if you use them in a research paper or a lesson plan and always double check your source to make sure it’s reliable.

Below, you will find a compilation of links that are compilations of more links, all educational, all offering resources for students, teachers, and kids. Enjoy!

Weasel World Education Index – A host of links provided for over 30 different subjects. http://www.educationindex.com/education_resources.html

Federal Resources for Educational Excellence – Offers links to great curriculum, homework sheets, and lessons on a variety of subjects.

http://www.ed.gov/free/index.html

Special Education Resources on the Internet – Offers links to those interested in the field of special education, separated into more than 25 categories.

http://seriweb.com/

K-12 Resources for Music Educators – Choral teachers, classroom music teachers, orchestra teachers and more. A list of links divided up by musical focus. Updated frequently.

[http://www.isd77.k12.mn.us/resources/staffpages/shirk/k12.music.html]

Microsoft in Education – This is Microsoft’s page of links to technological tools, programs, and solutions to educational challenges for both students and teachers.

http://www.microsoft.com/education/default.mspx

NASA Education Enterprise – This is NASA’s page of links for its Education Program with tons of activities for all levels education.

http://education.nasa.gov/home/index.html

The EnviroLink Network – This is a compilation of thousands of online environmental resources divided up by environmental topic.

http://www.envirolink.org/

The Educator’s Reference Desk – More than 2000 lesson plans, 3000 links to online education information, and 200 question responses for the education community from the Information Institute of Syracuse.

http://www.eduref.org/

Education Index – An index of links to the best online education-related sites sorted by subject and life stage of the student. Search for educational information and links in over 50 categories.

http://www.educationindex.com/

BBC Learning Network – Resources for home and school divided by age group. Sections for teachers and parents.

http://www.bbc.co.uk/schools/

Smithsonian Education – This is the education website for the Smithsonian Institution with educational resources for educators, families, and students that include lesson plans, field trips, and interactive activities.

http://www.smithsonianeducation.org/

SearchERIC – A bibliographic database with over 1.1 million education topic citations dating back to 1966. There are more than 100,000 documents that can be downloaded for free by anyone.

http://searcheric.org/

Documentary Educational Resources – This site has a huge collection of documentaries focused on cross-cultural understanding. Search by title, subject, or geography.

http://www.der.org/

National Geographic Education Subject Guides – For teachers, kids, and students. Find lesson plans, maps and geography, photography, news, adventure and exploration, history and culture and more.

http://www.nationalgeographic.com/education/

Discovery Education’s Kathy Schrock’s Guide for Educators – This is a categorized list of sites for teaching and learning to enhance curriculum.

http://school.discovery.com/schrockguide/

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How to Find Discount Pet Supplies

Thursday, December 8th, 2011

I love my pet, but I hate the high cost of pet supplies.

Can you relate to the constant drain on your wallet? Would you like to reduce the cost of your pet supplies?

If you too love your pet or pets and would like to benefit from some ways I save money on pet supplies then take just a few minutes and let me share some cost saving ideas that can really lighten the financial drain for those pets that we consider a integral part of our family.

One of the problems with the cost of pet supplies has become the increasing cost these past few years. It can add up fast. In my house we actually have a line item in our monthly budget because we actually have 3 pets (2 dogs and a cat). In this article I hope to help everyone who loves pets but would like to save money on pet supplies.

Most of us are genuine pet lovers. We love to keep animals as pets for our enjoyment and companionship. Over time, these pets become a regular part of the family. Our pets deserve the very best care just as anyone in the family would. Because of our love and commitment to care for our pets, We’re constantly looking for little nick knacks we can buy while shopping..

The pet supply and pet product industry has grown quite a bit over the past decade. Thus a large number of new pet stores have opened up all through out the country. There are many pet products and pet supplies outlets available in the market today including where you live or at least over the Internet. As a Pet lover, you can buy these products from discount pet stores or order online from the comfort of your home of office.

The goal is sorting through these new shopping options in search for the true values, the genuine best and Lowest discounted prices available. In terms of pet supply inventory, this too has increased dramatically over the past decade. Today there are virtually endless products and pet food options available. Most of the discount pet supply stores have a large assortment of these different products that offers a variety of sizes. In addition they carry a growing selection of pet supplies and pet gifts.

There are a wide variety of online and local discount pet stores for you to choose from. Both online and traditional discount pet supply stores offer a growing selection of items for the pets that you love. The online pet discount stores carries a wider range of product for your pet because their not limited to physical shelf space. These online discount pet stores are a great resource for checking out a discount pet supplies and price comparisons without the need to actually visit stores in your area. Online stores are easy to use as they are easier and more convenient to order from. When purchasing anything online including pet supplies or pet foods you can save money by not having to pay sales taxes in most cases. In addition, you can have many online pet supplies stores offer free shipping to first time buyers or in many cases for a specific period of time of if your order exceeds a certain dollar amount.

Most of the pet supply discount pet stores are pet friendly. They are designed to provide a nice comfortable place for the pet owner and your pet while your buying pet supplies. Some of these discount stores offer many additional benefits and services in addition to the normal services you’ve come to expect. Some of these extra services include pet grooming services, pet photography and veterinary services, Community services such as obedience classes, pet adoption clinics and seminars on pet care are also offered.

Well I hope this article has helped you and I hope it has shed some light on the challenge of saving money on your pets supplies regardless whether you use a local regular pet supply store or an online store. This may take a little research and price comparison on your part but the savings will be well worth it.

Find more information about discount pet supplies by visiting http://www.petsintheknow.com, a popular Discount Pet Supply website that specializes in Discount Pet Supplies and ratings on the most popular traditional and online discount pet supplies.

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